Platform

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Health & Wellness

Home & Living

Food & Beverage

Subscriptions

Jewelry & Accessories

Results

Real revenue numbers and launch details

Partners

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Technology Partners

Resources

Referral Marketing Guide

Loyalty Programs Guide

Book a Demo

Turn customers into brand advocates with automated refer-a-friend programs. Post-purchase, invite pages, floating widgets, sweepstakes. Every touchpoint covered.

Explore Referral

Loyalty

Loyalty Programs

Points, tiers, and rewards that keep customers coming back. Integrated with your referral engine.

Explore Loyalty

Video

Video Referrals

Capture authentic customer stories on video. Automate collection, moderation, and publishing at scale.

Explore Video

Wallet

Talkable Wallet

Apple and Google Wallet passes for loyalty cards, offers, and referral rewards. Push notifications, location triggers, NFC sharing.

Explore Wallet

Top Vertical · 2026

Fashion &
Apparel

American Eagle, Fashion Nova, PUMA, ALO Yoga, Kendra Scott, Shapermint, Native Shoes, Lunya & more. $125M+ in referral revenue driven.

+ more

Beauty & Cosmetics

Rodan + Fields · RMS Beauty · Image Skincare

Jewelry

James Allen · Brilliant Earth · Kendra Scott

Health & Wellness

Hydrow · Nutrafol · Kaged

Home & Living

Purple · CB2 · Leesa

Food & Beverage

Olipop · Peet's · ByHeart

Subscriptions

Daily Dose · Nutrafol · Persona Nutrition

Outdoor & Sports

Backcountry · RTIC · TREW Gear

Travel

Sandals Resorts · Turo · Avid4

eLearning

Babbel · The CE Shop · Scholastic

Home Services

Pergolux · Trinity Solar

+more

View all case studies

Agency Partners

Certified Program

Add referral marketing to your service offering. Revenue share, certified training, and priority support for your clients.

Explore program

Technology Partners

Integration Ecosystem

Build integrations with Talkable. Co-market to shared audiences and expand your ecommerce ecosystem together.

Explore program

Essential Guide

Referral Marketing Playbook

Everything you need to build, launch, and optimize a high-ROI referral program. From first principles to advanced strategies.

Read the guide

Essential Guide

Loyalty Programs That Work

Design retention programs that keep customers coming back. Points, tiers, VIP, and the psychology behind it all.

Read the guide

Resource Library

Case Studies

Real customer programs, revenue numbers, and launch details from brands using Talkable.

View all case studies

Blog

Insights and strategy

Documentation

API reference and tech docs

Product Updates

What's new in Talkable

Compliance Infrastructure

User Anonymization

Talkable's full-stack anonymization system handles CCPA, GDPR, and Facebook data deletion requests, automatically erasing personal data while keeping aggregate analytics intact.

CCPA

GDPR

Facebook Platform Policy

Four entry points

Same anonymization engine

Idempotent processing

Overview

What it does

When a customer requests deletion of their personal data, Talkable's anonymization engine processes the request across every data type it holds, replacing all identifying fields with opaque placeholders while keeping aggregate records intact.

Anonymized email format

              before: customer@example.com

              after:   {random-uuid}@anonymized.email

The process is idempotent. Before processing, the system checks for an existing @anonymized.email address and skips if already done.

CCPA compliance

California Consumer Privacy Act requires honoring deletion requests within 45 days. Talkable handles the full lifecycle automatically.

GDPR compliance

Right to erasure under GDPR. Clients in EU markets can route deletion requests through the API or Customer Service Portal.

Facebook Platform Policy

When a Facebook user disconnects your app, Facebook sends a signed deletion webhook. Talkable processes it automatically.

Data Handling

What gets anonymized

Every data type Talkable holds is processed through the same engine. Here's what changes, and what stays.

Person

email → UUID@anonymized.email

phone → null

first_name → deleted

last_name → deleted

customer_id → deleted

custom_properties → deleted

social usernames → deleted

Origins (Purchases, Signups)

ip_address → null

order_number → random UUID

Email Capture Offers

ip_address → null

order_number → random UUID

Shipping Attributes

all custom attributes → deleted

Visitors

uuid → new random UUID

Loyalty Members

uuid → new random UUID

all origins → anonymized

What's preserved

Purchase records and referral records remain in place

Events are retained but untraceable to any individual

Aggregate metrics continue to work accurately

Historical referral relationships preserved as statistical data

Idempotent processing

Before processing, the engine checks whether the email already ends in @anonymized.email. If so, it exits cleanly without re-processing. This means running the same deletion request twice produces no side effects.

Entry Points

Four ways to trigger deletion

Every path routes into the same anonymization engine. The outcome is identical regardless of how the request arrives.

CCPA Self-Service Form

Customers fill out the public form at talkable.com/data_removals/new. The same form can be embedded as an iframe on a client's own privacy page.

talkable.com/data_removals/new

Request flow

pending → waiting_confirmation → confirmed → anonymized

not_found failed

User fills form, receives confirmation email, clicks to confirm, async anonymization runs, completion email sent.

Customer Service Portal

Client support staff can trigger anonymization directly from within the Talkable admin. Navigate to Admin, then Customer Service, look up the person, and select Anonymize.

Admin › Customer Service › [Person] › Anonymize

Required roles: write csp

Client is notified when a CSP-triggered anonymization completes, creating an audit trail on their end.

Public API v2

Clients with their own CCPA or GDPR request handling can call the anonymization endpoint programmatically, integrating it into their existing deletion workflows.

POST /api/v2/people/:person_slug/anonymize

No email confirmation step. The API call triggers the anonymization engine directly. Responds with the updated person record.

Facebook Data Deletion Webhook

When a Facebook user removes your app from their account, Facebook sends a signed deletion request. Talkable handles this automatically at the platform level.

POST /hooks/facebook_data_deletion_requests

Signed with HMAC-SHA256 for verification. Automatic processing, no manual action required from client or Talkable team.

CCPA Self-Service

Request lifecycle

From form submission to final confirmation, the process runs asynchronously with email checkpoints at each key stage.

Customer fills form

Submits email at talkable.com/data_removals/new. System checks whether account exists.

pending not_found

Confirmation email sent

If account found, a confirmation email goes to the address. Status moves to waiting_confirmation.

waiting_confirmation

Customer confirms

Customer clicks the confirmation link in the email. Status updates to confirmed and async processing begins.

confirmed

Anonymization runs

Engine processes all data types asynchronously. Fails are retryable; successful runs are permanent.

anonymized failed

Completion email sent

Customer receives final confirmation. Record is now fully anonymized and untraceable.

Client Value

What this means for clients

Compliance handled

Clients don't need to build deletion infrastructure. Talkable handles CCPA, GDPR, and Facebook requirements natively.

Analytics stay intact

Aggregate metrics, referral counts, and revenue attribution remain accurate. Only the personally identifiable fields are erased.

Audit trails

Merchant notification on CSP-triggered anonymizations creates a documented record for regulatory audit purposes.

Fashion &Apparel

User Anonymization

Overview

What it does

Anonymized email format

CCPA compliance

GDPR compliance

Facebook Platform Policy

Data Handling

What gets anonymized

What's preserved

Idempotent processing

Entry Points

Four ways to trigger deletion

CCPA Self-Service Form

Customer Service Portal

Public API v2

Facebook Data Deletion Webhook

CCPA Self-Service

Request lifecycle

Client Value

What this means for clients

Compliance handled

Analytics stay intact

Audit trails

Fashion &
Apparel