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Best Practices Referral MarketingFeatured

Everything You Need to Know About Referral Marketing

Talkable Team
Talkable Team
Talkable
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Latest Articles
Turn Marketplace Visitors Into Owned Customers With Referral Marketing
Growth Marketing Strategies Referral MarketingJun 4, 2026

Turn Marketplace Visitors Into Owned Customers With Referral Marketing

Turn paid, TikTok Shop, creator, and marketplace traffic into owned customers with referral, sweepstakes, lead-capture, wallet, and post-purchase campaigns.

Jeremy Foreshew
Jeremy Foreshew
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How RTIC Turned Memorial Day Demand Into a Referral Revenue Lift
CampaignsWeLove Referral MarketingMay 28, 2026

How RTIC Turned Memorial Day Demand Into a Referral Revenue Lift

See how RTIC lifted referral revenue 143% during Memorial Day with Talkable's campaign-based referral marketing platform

Jeremy Foreshew
Jeremy Foreshew
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Best Wallet Pass Platforms for 2026
Referral Marketing Wallet PassMay 22, 2026

Best Wallet Pass Platforms for 2026

Compare the top wallet pass platforms for 2026 and see why Talkable is the best fit for ecommerce referral revenue.

Jeremy Foreshew
Jeremy Foreshew
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Campaigns We Love: Memorial Day Edition
CampaignsWeLove Referral MarketingMay 22, 2026

Campaigns We Love: Memorial Day Edition

See how Eyeconic, Home Center Outlet, and Covers & All turned Memorial Day promos into referral moments.

Jeremy Foreshew
Jeremy Foreshew
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Best Referral Platforms for 2026
Referral Marketing Growth Marketing StrategiesMay 21, 2026

Best Referral Platforms for 2026

Compare the best referral platforms for 2026 and see why Talkable is the strongest choice for ecommerce referral revenue.

Jeremy Foreshew
Jeremy Foreshew
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Campaigns We Love: Mother’s Day 2026 Edition
CampaignsWeLove Referral MarketingMay 6, 2026

Campaigns We Love: Mother’s Day 2026 Edition

See Mother’s Day referral campaigns worth stealing from.

Jeremy Foreshew
Jeremy Foreshew
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How Subscription Brands Use Referral Marketing to Grow Recurring Revenue
Referral Marketing SubscriptionsMay 4, 2026

How Subscription Brands Use Referral Marketing to Grow Recurring Revenue

Grow subscription revenue with referrals that improve subscriber quality, retention, rewards, and lifecycle growth.

Jeremy Foreshew
Jeremy Foreshew
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Why Referral Programs Stall After Launch, and How to Fix Them
Growth Marketing Strategies Referral MarketingApr 29, 2026

Why Referral Programs Stall After Launch, and How to Fix Them

Fix referral slumps after launch. Learn why programs stall, which metrics to check first, and how to turn referral back into revenue.

Jeremy Foreshew
Jeremy Foreshew
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Transactional Emails Are an Untapped Referral Channel
Email Marketing Referral MarketingApr 28, 2026

Transactional Emails Are an Untapped Referral Channel

Transactional emails already get attention. Here’s why they’re an easy, overlooked place to drive referral growth.

Jeremy Foreshew
Jeremy Foreshew
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Campaigns We Love: President’s Day Edition
CampaignsWeLove Referral MarketingApr 21, 2026

Campaigns We Love: President’s Day Edition

Leesa's President's Day referral campaign drove 49% more conversion. It feels clean, valuable, and easy to understand in about two seconds.

Jeremy Foreshew
Jeremy Foreshew
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The Wallet Install Is the New Welcome Trigger
Growth Marketing Strategies Wallet PassApr 7, 2026

The Wallet Install Is the New Welcome Trigger

Wallet pass installs are high-intent actions. Learn how Talkable's new post-install webhook lets brands trigger Klaviyo flows, loyalty actions, CDP events, and more in real time.

Jeremy Foreshew
Jeremy Foreshew
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Wallet install is the new welcome trigger
Best Practices Growth MarketingApr 6, 2026

The Wallet Install Is the New Welcome Trigger

Email signup takes one click. Wallet install takes three intentional steps. Here's why install is the highest-intent moment in your funnel and how to wire it into Klaviyo, your loyalty stack, and beyond.

Jeremy Foreshew
Jeremy Foreshew
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The Post-Purchase Moment Most Brands Waste (It’s Worth Millions)
Best Practices Referral MarketingMar 9, 2026

The Post-Purchase Moment Most Brands Waste (It’s Worth Millions)

Every ecommerce brand obsesses over getting someone to checkout. The ads. The retargeting. The abandoned cart emails. Millions of dollars spent pulling people through the funnel toward that one magic moment: the purchase. And then what happens? A page loads that says “Thank you for your order!” with a confirmation number and maybe a sad […]

Jeremy Foreshew
Jeremy Foreshew
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Post-purchase moment ecommerce
Growth Marketing Best PracticesMar 8, 2026

The Post-Purchase Moment Most Brands Waste (It's Worth Millions)

Your order confirmation page gets 100% attention. Most brands waste it saying thanks. Here's how to turn it into a revenue engine.

Jeremy Foreshew
Jeremy Foreshew
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The Post-Purchase Journey: Your Most Valuable Referral Opportunity
Best Practices Referral MarketingFeb 10, 2026

The Post-Purchase Journey: Your Most Valuable Referral Opportunity

Brands with best referral performance aren't relying on a single post-purchase email. They're building a journey that meets customers where they are.

Jeremy Foreshew
Jeremy Foreshew
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Campaigns We Love: Valentine’s Day Edition
CampaignsWeLove Referral MarketingFeb 10, 2026

Campaigns We Love: Valentine’s Day Edition

See how RTIC Outdoors, Sandals Resorts, and Peet's Coffee turned Valentine's Day into referral marketing gold with seasonal creative, smart rewards, and more.

Jeremy Foreshew
Jeremy Foreshew
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eCommerce Trends Referral MarketingFeb 2, 2026

5 Reasons Why Referral Marketing Works For eCommerce Businesses

Talkable Team
Talkable Team
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eCommerce Trends Talkable TeamJan 15, 2026

What We Learned at NRF 2026

Jeremy Foreshew
Jeremy Foreshew
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Growth Marketing Referral MarketingJan 2, 2026

Network Effects for Dummies: The Hidden Force Behind Every Tech Giant

Jeremy Foreshew
Jeremy Foreshew
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Referral Marketing TechDec 20, 2025

Your Tech Stack Is Lying to You. Here's What Q1 Demands.

Jeremy Foreshew
Jeremy Foreshew
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Growth Marketing Referral MarketingDec 19, 2025

You're Renting Your Customers. Here's How to Start Owning Them.

Jeremy Foreshew
Jeremy Foreshew
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Growth Marketing Referral MarketingDec 18, 2025

The 45-Day Window: Why Your BFCM Success Story Hasn't Been Written Yet

Jeremy Foreshew
Jeremy Foreshew
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Best Practices Talkable TeamDec 17, 2025

Announcing the Nominees for Talkable's 2025 Referral Marketer of the Year

Talkable Team
Talkable Team
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Campaigns Referral MarketingNov 12, 2025

Campaigns We Love: Bold Brands Edition

Talkable Team
Talkable Team
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Best Practices Referral MarketingOct 28, 2025

The 72-Hour Window: Optimizing the Post-Purchase Experience for Maximum Referral Velocity

Jeremy Foreshew
Jeremy Foreshew
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Best Practices Referral MarketingOct 28, 2025

Your BFCM Data Is a Q1 Goldmine: Here's How to Mine It for Referral Success

Team Talkable
Team Talkable
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Growth Marketing Referral MarketingOct 15, 2025

Referral Marketing for Subscription Ecommerce: Acquisition, Retention & LTV Growth

Talkable Team
Talkable Team
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Campaigns Referral MarketingOct 6, 2025

Campaigns We Love: Subscription Wellness Edition

Talkable Team
Talkable Team
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Best Practices Referral MarketingOct 6, 2025

Why Your Best Share Moment Isn't Post-Purchase

Talkable Team
Talkable Team
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eCommerce Trends Referral MarketingOct 2, 2025

The Q4 Referral Playbook: How to Turn Holiday Shoppers into Year-Round Advocates

Jeremy Foreshew
Jeremy Foreshew
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AI eCommerce TrendsSep 29, 2025

What We Learned at Shoptalk Fall 2025

Talkable Team
Talkable Team
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Best Practices Referral MarketingSep 12, 2025

Why BFCM Referral Marketing Is Your Secret Weapon Against the Q1 Sales Slump

Talkable Team
Talkable Team
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Campaigns Referral MarketingSep 11, 2025

Campaigns We Love: Purple, ViaCord, and Malwarebytes

Talkable Team
Talkable Team
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eCommerce Trends Referral MarketingAug 27, 2025

The Economy Sucks for eCommerce. This Is Where Referral Marketing Shines.

Jeremy Foreshew
Jeremy Foreshew
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eCommerce Trends Talkable TeamAug 15, 2025

What We Learned at eTail Boston 2025

Jeremy Foreshew
Jeremy Foreshew
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eCommerce Trends Referral MarketingAug 9, 2025

How Travel Agencies Can Use Referral Marketing to Expand Clientele and Build Long-Term Relationships

Talkable Team
Talkable Team
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eCommerce Trends Referral MarketingAug 9, 2025

Why Referral Marketing is a Must-Have Growth Channel for Enterprise and Mid-Market Hotels and Resorts

Talkable Team
Talkable Team
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eCommerce Trends Referral MarketingAug 9, 2025

Leveraging Referral Programs to Boost Vacation Rental Bookings During Off-Peak Seasons

Talkable Team
Talkable Team
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Campaigns Referral MarketingAug 6, 2025

Campaigns We Love: Trew Gear, Sandals Resorts, and Native Shoes

Talkable Team
Talkable Team
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Growth Marketing Referral MarketingAug 4, 2025

How to Turn Satisfied Customers into a Referral Flywheel

Talkable Team
Talkable Team
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Growth Marketing Referral MarketingAug 4, 2025

How to Build a Referral Engine for Seasonal or One-Off Services

Talkable Team
Talkable Team
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Growth Marketing Referral MarketingAug 4, 2025

Why Referral Marketing Works Better Than Ads for Plumbers, Roofers, and HVAC Pros

Talkable Team
Talkable Team
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Education Referral MarketingAug 1, 2025

Turning Your Students into Ambassadors

Talkable Team
Talkable Team
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Education Referral MarketingAug 1, 2025

Using Referrals to Drive Course Completion and Engagement

Talkable Team
Talkable Team
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Education Referral MarketingAug 1, 2025

Why Referral Marketing Works for eLearning in 2025

Talkable Team
Talkable Team
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Best Practices Referral MarketingJul 31, 2025

Use Cases Beyond Acquisition: How Referral Marketing Powers the Entire Customer Lifecycle

Talkable Team
Talkable Team
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Best Practices Referral MarketingJul 31, 2025

Why Referral Marketing Deserves a Seat at the CMO's Table

Talkable Team
Talkable Team
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Best Practices Referral MarketingJul 30, 2025

4 Strategic Use Cases for Referral Marketing Beyond Acquisition

Talkable Team
Talkable Team
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Best Practices Referral MarketingJul 30, 2025

Referral Marketing as a Retention Strategy

Talkable Team
Talkable Team
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eCommerce Trends Referral MarketingJul 29, 2025

How Referral Marketing Helps Offset Tariffs in 2025

Jeremy Foreshew
Jeremy Foreshew
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Best Practices Referral MarketingJul 29, 2025

The Viral Loop: Why Referrals Scale While Ads Stall

Talkable Team
Talkable Team
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Best Practices Referral MarketingJul 29, 2025

How Referral Programs Outperform Paid Ads on Every Metric

Talkable Team
Talkable Team
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Best Practices Referral MarketingJul 29, 2025

Why Referral Marketing Is the Smartest Growth Strategy in 2025

Talkable Team
Talkable Team
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Referral Marketing Talkable TeamJul 21, 2025

Agencies: Run Referral Marketing Without Hiring a Single Person

Talkable Team
Talkable Team
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Best Practices Referral MarketingJul 15, 2025

BFCM 2025 Referral Strategies

Talkable Team
Talkable Team
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Best Practices Referral MarketingJul 7, 2025

Winning BFCM: Data-Backed Referral Strategies to Smash Your Revenue Goals

Talkable Team
Talkable Team
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Referral Marketing Wallet PassJul 2, 2025

Beyond Link Sharing: The Evolution of Digital Referrals with Talkable Wallet

Jeremy Foreshew
Jeremy Foreshew
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Referral Marketing Wallet PassJul 2, 2025

Uncovering Dark Referrals: How Talkable Wallet Illuminates Hidden Customer Acquisition Gold

Talkable Team
Talkable Team
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Referral Marketing Wallet PassJul 2, 2025

Real-Time Referral Attribution: The Power of Talkable Wallet

Talkable Team
Talkable Team
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Referral Marketing Wallet PassJul 2, 2025

Maximizing Customer Acquisition: A Deep Dive into Talkable Wallet

Talkable Team
Talkable Team
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eCommerce Trends Referral MarketingJul 1, 2025

What We Learned at eTail London 2025

Alex Tucker
Alex Tucker
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eCommerce Trends Growth MarketingJul 1, 2025

What We Learned at CommerceNext 2025

Jeremy Foreshew
Jeremy Foreshew
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Campaigns Referral MarketingJun 12, 2025

Campaigns We Love: Black Friday Cyber Monday Edition

Talkable Team
Talkable Team
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Talkable Team Best PracticesJun 11, 2025

Taking Action to Support Ukraine: A How-To Guide from a Ukrainian Living in Warfare

Maxim Merkulov
Maxim Merkulov
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CGC eCommerce TrendsMay 26, 2025

What Labubu Can Teach Us About Referral Marketing

Jeremy Foreshew
Jeremy Foreshew
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eCommerce Trends Referral MarketingMay 25, 2025

DTC Podcast: Talkable Cuts CAC with Viral Referral Loops

Talkable Team
Talkable Team
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Growth Marketing Referral MarketingMay 22, 2025

The Hidden Truth About Unicorns: They Don't Grow Through Ads

Jeremy Foreshew
Jeremy Foreshew
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Best Practices Referral MarketingMay 21, 2025

Referral Marketing Works in 2025. Here's How to Make It Actually Deliver.

Jeremy Foreshew
Jeremy Foreshew
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Best Practices Referral MarketingMay 21, 2025

Smart Strategies for Preventing Fraud in Your Customer Referral Program

Talkable Team
Talkable Team
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A/B Testing Best PracticesMay 14, 2025

Tips on Measuring and Optimizing Referral Marketing KPIs

Jeremy Foreshew
Jeremy Foreshew
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eCommerce Trends Referral MarketingMay 14, 2025

50 Important Referral Marketing Stats You Need To Know in 2025

Talkable Team
Talkable Team
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AI Best PracticesFeb 20, 2025

How AI Helps Me at Work: A Developer and Team Manager’s Experience

Vitalik Borovik
Vitalik Borovik
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eCommerce Trends Best PracticesJun 30, 2023

Understanding the Power of CGC v. UGC in Referral Marketing

Talkable
Talkable
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eCommerce Trends Best PracticesMay 17, 2022

Beauty and Cosmetics Industry Trends 2022 - 2024

Eugine Dychko
Eugine Dychko
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eCommerce Trends Best PracticesSep 25, 2021

Identify, acquire and retain high-value customers in eCommerce

Eugine Dychko
Eugine Dychko
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Referral Marketing Best PracticesJun 30, 2021

The Best Integrated Shopify Referral Marketing Apps for 2024

Erika Carmichael
Erika Carmichael
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Referral Marketing Best PracticesJun 17, 2021

Product Sharing 101

Erika Carmichael
Erika Carmichael
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Customer Loyalty Growth MarketingMay 20, 2021

10 Customer Loyalty Campaigns We Are Obsessed With

Erika Carmichael
Erika Carmichael
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Best Practices Growth MarketingApr 28, 2021

Marketing Strategies and Tips for Millennials in 2024

Talkable
Talkable
Read →
Customer Loyalty Best PracticesFeb 16, 2021

2024 Marketing Tips: The Main Benefits of Loyalty Programs

Erika Carmichael
Erika Carmichael
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Growth Marketing Referral MarketingJan 19, 2021

10 Referral Marketing Strategy Improvements for 2024

Erika Carmichael
Erika Carmichael
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Referral Marketing Best PracticesJan 11, 2021

Advocacy Marketing 101

Erika Carmichael
Erika Carmichael
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Referral Marketing Best PracticesDec 18, 2020

Referral Marketing: Past, Present, and Future

Erika Carmichael
Erika Carmichael
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Growth Marketing Referral MarketingMar 11, 2020

Brand Strategy: Increasing Brand Awareness with Referrals in 2024

Erika Carmichael
Erika Carmichael
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Best Practices eCommerce TrendsFeb 6, 2020

The Top 8 eCommerce Trends of 2024

Erika Carmichael
Erika Carmichael
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eCommerce Trends Referral MarketingJan 15, 2020

I Have a Referral Link and I’m Not Afraid to Use It

Stacey Ukhova
Stacey Ukhova
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Best Practices eCommerce TrendsDec 26, 2019

Customer referral programs | Top 7 best practices you won’t find elsewhere

Stacey Ukhova
Stacey Ukhova
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Best Practices eCommerce TrendsDec 10, 2019

Best Shopify Stores | 9 Top-Performing Stores for Inspiration in 2024

Sergii Iurevych
Sergii Iurevych
Read →
Referral Marketing Best PracticesNov 28, 2019

Affiliate vs Referral Programs: Which One Is Right For You?

Erika Carmichael
Erika Carmichael
Read →
eCommerce Trends Referral MarketingOct 3, 2019

How to calculate referral program revenue

Erika Carmichael
Erika Carmichael
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Best Practices Referral MarketingJul 29, 2019

Referral Email Marketing Best Practices

Erika Carmichael
Erika Carmichael
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Referral Marketing Best PracticesJun 18, 2019

3 Reasons Referral Programs Acquire New Customers

Erika Carmichael
Erika Carmichael
Read →
Referral Marketing Best PracticesSep 18, 2018

Preventing Referral Program Fraud: Actionable Tips and Trusted Methods

Erika Carmichael
Erika Carmichael
Read →
Referral Marketing Best PracticesSep 18, 2018

6 Reasons Referrals is The Most Cost-Effective Acquisition Strategy

Erika Carmichael
Erika Carmichael
Read →
Best Practices Growth MarketingSep 16, 2018

How to Set Up a Referral Program that Works in 9 Steps

Erika Carmichael
Erika Carmichael
Read →
Referral Marketing Best PracticesSep 16, 2018

What is Referral Marketing and Why It’s Like Word-of-Mouth on Steroids

Erika Carmichael
Erika Carmichael
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