Omnichannel retail
Turning one referral program into an omnichannel acquisition channel.
A leading apparel retailer wanted to acquire customers who shop online and in-store. Talkable connected the data, offers, and campaign logic so both channels could work together.
The brief
The retailer was expanding its brick-and-mortar footprint and needed a partner that could connect online and in-store purchase behavior.
The goal was simple: acquire customers who would move between the site and stores, not just make a one-time online purchase.
What Talkable built
Talkable captured online and in-store purchase data, then issued offers that could be redeemed in either channel.
Customers received an online coupon code and an email with a barcode coupon for store redemption. A geo-targeted referral campaign gave shoppers near a new store a distinct offer.
- Online coupon code → Online purchaseA code customers can redeem online.
- Emailed barcode → Store redemptionA barcode coupon customers can redeem in-store.
What changed
The program brought new customers into physical stores without separating the referral experience from ecommerce.
It also gave the retailer a usable picture of omnichannel behavior, which made future campaign decisions less of a guess.
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