Case Studies /Online Education

6.8–20% of revenue
from referrals.
Nearly 4x the industry average.

Colibri Group runs niche education brands across real estate, healthcare, and professional licensing. Talkable's referral program now drives up to 20% of monthly revenue — nearly 4x the industry average — and is part of the standard onboarding for every acquired brand.

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Program Results

6.8–20%

Revenue from Referral

Per month, across brands

3.5x

ROI

Across the portfolio

YoY Referral Revenue Growth

Above Industry Average

Referral revenue benchmark

Working professionals share learning opportunities with their peers.

Colibri Group operates niche education brands — Real Estate Express, McKissock, Allied Schools, and others. Their customers are working professionals pursuing licensing and continuing education. They talk to colleagues. They share what's working.

That word-of-mouth was already happening. Talkable structured it. Talkable first launched with Real Estate Express, then expanded to six other brands in the portfolio. Each launch applied the same best practices with brand-specific customization.

The Colibri team found that cross-promoting Real Estate Express through McKissock and Superior increased annual revenue by 1%. Holiday campaigns with elevated rewards saw 10% higher advocacy rates and 40% more revenue. Allied Schools achieved an 81% conversion rate — nearly 3x the benchmark — driven by a loyal student base returning for continuing education.

Multi-brand expansion

Launched with Real Estate Express, expanded to 6 additional Colibri brands.

Gift card incentives

For brands with low purchase frequency, digital gift cards via Rybbon or Tremendous outperform store credit.

Cross-brand promotion

Promoting Real Estate Express through sister brands drove 1% annual revenue lift.

Holiday uplift

Higher rewards during peak season: 10% more advocacy, 40% more revenue vs. standard offer.

Talkable referral programs bring anywhere from 6.8% to 20% of revenue in a given month — almost 4x higher than the industry average. Talkable referral program is now part of the onboarding process for every business we acquire.

Colibri Group

Marketing Team

Fashion &
Apparel

6.8–20% of revenue
from referrals.
Nearly 4x the industry average.

Working professionals share learning opportunities with their peers.

See what referrals can do for your brand.

Fashion &Apparel

6.8–20% of revenuefrom referrals.Nearly 4x the industry average.

Working professionals share learning opportunities with their peers.

See what referrals can do for your brand.

Fashion &
Apparel

6.8–20% of revenue
from referrals.
Nearly 4x the industry average.