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Case studies
SwimOutlet, Pura Vida, and Olipop

A better moment to ask customers to share.

Talkable and KnoCommerce connected positive post-purchase feedback to referral campaigns, giving highly engaged customers a natural next step: share the brand with someone they know.

Program results
35%
higher referral conversion rate for SwimOutlet
2x
Pura Vida advocacy rate from the review flow
4x
Olipop advocacy rate from the review flow
35%
higher referral conversion rate for SwimOutlet
2x
Pura Vida advocacy rate from the review flow
4x
Olipop advocacy rate from the review flow
01

The opportunity

Customers who leave strong reviews or high survey scores already have momentum. The brands wanted to carry that momentum into referral rather than let it fade after a thank-you screen.

The work focused on SwimOutlet, Pura Vida, and Olipop, each with an established Talkable program and a KnoCommerce review flow.

02

The approach

Talkable used the KnoCommerce integration to prompt customers with positive post-purchase feedback to refer friends and family.

Offers could be tailored to the customer’s feedback and demographics, linking review, referral, and acquisition in one flow.

03

The result

SwimOutlet saw a 19% conversion rate among friends referred through the KnoCommerce integration, 35% higher than its post-purchase conversion rate without a review.

Pura Vida doubled advocacy to 9%. Olipop reached a 43% advocacy rate, four times its non-review campaign rate.

See what referrals can do for your brand.

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