James Allen had a referral program before Talkable. It just wasn't working — unmanaged, unoptimized, and offering the wrong rewards. With the right mechanics and relentless A/B testing, they turned existing word-of-mouth into a structured engine delivering 100x ROI.
James Allen's pre-Talkable program offered discounts and third-party retailer rewards. They assumed customers wanted variety. They were wrong.
A survey of brand ambassadors revealed the real preferences. Talkable rebuilt the reward structure around what customers actually wanted — a choice between an Amazon gift card or a James Allen discount — and tested everything else from there.
"Talkable manages the program seamlessly. They handle all the complicated smaller details and routinely suggest improvements to the customer journey flow, allowing us to focus on our macro-level strategy."
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