Case Studies /Leesa Sleep

49% conversion lift.
Seasonal urgency,
referral momentum.

Leesa Sleep already had a referral program running year-round. But when President's Day hit (peak mattress shopping season), they wanted more. Talkable built a dedicated limited-time campaign suite that boosted friend conversion rates 49% above their baseline, turning seasonal buyer intent into referral revenue.

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Program Results

49%

Conversion Lift

President's Day vs. baseline

37%

Friend Conversion Rate

Peak week performance

Active Sharers

During campaign period

Virginia Beach, VA · Founded 2015

Peak season. Peak urgency. The referral program needed to match.

President's Day is the Super Bowl of mattress shopping. Leesa was running a site-wide sale, and every competitor was doing the same. The referral program couldn't sit on autopilot with an evergreen offer while the rest of the site screamed urgency.

Talkable built a dedicated President's Day campaign suite, separate from the evergreen program, that ran February 3 through March 3, 2026. The offer: $75 Amazon Gift Card for advocates, $75 off for referred friends. A double-sided incentive calibrated for a high-AOV category where customers spend $800 to $2,000 on a single purchase.

Limited-time offer replaced evergreen

Swapped the always-on program for a 30-day President's Day campaign with urgency baked in.

+49%

Friend conversion lift vs. baseline

Post-purchase review trigger

Happy customers got a referral prompt right after leaving a positive review. Warm moment, better conversion.

1,005

Offers generated from review emails

10+ concurrent A/B tests

Share page layouts, claim page designs, messaging variants. Tested simultaneously across all campaign views.

37%

Peak week friend conversion

The Offer

$75 off

Friend's mattress purchase

$75

Amazon Gift Card for advocate

Amazon Gift Cards instead of store credit. When someone buys a mattress once every 8 years, a coupon for their next order isn't much of a reward.

Real screens. Not mockups.

These are the actual campaign views that ran during the President's Day promotion. Advocate share page, friend claim page, and referral email.

Advocate Share Page

Personalized email sharing with $75/$75 double-sided offer and President's Day branding.

Friend Claim Page

Limited-time urgency banner, coupon code delivery, and bestseller product showcase.

Friend Share Email

Leesa Sleep referral email with personalized friend message

Personalized referral email with friend's name, custom note field, and one-click claim CTA.

Fashion &
Apparel

49% conversion lift.
Seasonal urgency,
referral momentum.

Peak season. Peak urgency. The referral program needed to match.

Real screens. Not mockups.

See what referrals can do for your brand.

Fashion &Apparel

49% conversion lift.Seasonal urgency,referral momentum.

Peak season. Peak urgency. The referral program needed to match.

Real screens. Not mockups.

See what referrals can do for your brand.

Fashion &
Apparel

49% conversion lift.
Seasonal urgency,
referral momentum.