American Eagle, Fashion Nova, PUMA, ALO Yoga, Kendra Scott, Shapermint, Native Shoes, Lunya & more. $125M+ in referral revenue driven.
A global luxury apparel brand needed a segmented Friends and Family campaign built around a tight calendar, limited onsite space, and a very specific audience.
Talkable had already worked with the brand’s sister company. When this team needed a new Friends and Family campaign, they brought Talkable in to build the microsite and email experience on a compressed timeline.
The campaign needed to feel exclusive while protecting a crowded promotional calendar.
The first push used targeted email and onsite messaging. The team added another segmentation layer and suppression lists, then encouraged employee sharing through a unique link and push notification.
The final promotion used Facebook, Instagram, and Instagram Stories. Customers had to retrieve their own code from email, preserving the offer’s intended audience.
The campaign raised average order value by 32%, generated more than 4,000 shares, and produced more than 1,500 referral offer redemptions.
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