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Case studies
Luxury apparel

A Friends and Family campaign that moved fast without cutting corners.

A global luxury apparel brand needed a segmented Friends and Family campaign built around a tight calendar, limited onsite space, and a very specific audience.

Program results
32%
higher average order value during the campaign
4k+
shares driven by the referral campaign
1.5k+
referral offer redemptions
32%
higher average order value during the campaign
4k+
shares driven by the referral campaign
1.5k+
referral offer redemptions
01

The brief

Talkable had already worked with the brand’s sister company. When this team needed a new Friends and Family campaign, they brought Talkable in to build the microsite and email experience on a compressed timeline.

The campaign needed to feel exclusive while protecting a crowded promotional calendar.

02

The rollout

The first push used targeted email and onsite messaging. The team added another segmentation layer and suppression lists, then encouraged employee sharing through a unique link and push notification.

The final promotion used Facebook, Instagram, and Instagram Stories. Customers had to retrieve their own code from email, preserving the offer’s intended audience.

03

The result

The campaign raised average order value by 32%, generated more than 4,000 shares, and produced more than 1,500 referral offer redemptions.

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