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Case studies
Outdoor Research

Two audiences. Two referral programs. One smarter acquisition channel.

Outdoor Research wanted to grow both its customer base and its PRO community. Talkable built a referral experience that recognized the difference between the two.

Program results
600%
return on investment
17%
advocacy rate, twice the average
7%
higher lifetime value for referred customers
600%
return on investment
17%
advocacy rate, twice the average
7%
higher lifetime value for referred customers
01

The challenge

Outdoor Research wanted a cost-effective way to acquire customers through its PRO community of outdoor influencers, while also driving standard ecommerce acquisition.

Those audiences had different motivations, so a single generic referral experience would not have done the job.

02

The solution

Talkable dynamically showed one of two onsite campaigns based on PRO membership status. PRO members referred other outdoor professionals into the program. Other shoppers referred first-time customers.

The team separately tested offers, sharing channels, and placements for each audience. Email emphasis raised PRO advocacy by 8% and recipient conversion by 29%. On mobile, SMS emphasis lifted site visits by 7% and purchases by 11%.

03

The result

The program gave Outdoor Research a referral channel that fit a specialist community, with a 600% return on investment and more valuable referred customers.

See what referrals can do for your brand.

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