Case Studies / Pura Vida

30.8x ROI.
Brand advocacy
at scale.

Pura Vida has been with Talkable since 2013 — longer than almost any brand in our network. Through referral, email capture, and identity-driven personalization, they turned brand love into their #3 paid acquisition channel.

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Program Results

30.8x

Return on Investment

43%

New Customer Revenue Growth

Through brand advocacy

44x

Email Performance Lift

vs. previous solution

Paid Channel in GA

Ranked above most paid media

La Jolla, CA · With Talkable since 2013

A brand built on
human connection.

Pura Vida was born in 2010 on a five-week post-graduation surfing trip to Costa Rica. Founders Griffin Thall and Paul Goodman met Jorge and Joaquin — two local artisans selling handcrafted bracelets on the street — and built an entire brand around that moment.

That origin matters for referral marketing. When your brand has a genuine story and customers who believe in it, word-of-mouth isn't manufactured — it's accelerated. Talkable gave Pura Vida the infrastructure to turn that natural advocacy into a measurable acquisition channel.

Founded 2010

La Jolla, California

Talkable since 2013

The Challenge

Pura Vida's website is an extension of their retail stores — often the first touch in a customer's purchase lifecycle. Maximizing conversions while maintaining a frictionless experience was critical.

They also needed to overhaul their email channel. After removing circa 100,000 inactive subscribers to cleanse their database, they needed to rebuild at scale — without sacrificing quality.

100,000 subscribers removed during database cleanse — needed to be replaced with engaged customers.

Speaking to customers at scale,
through channels that convert.

Talkable fit into Pura Vida's existing stack with minimal development lift — then acted as an extension of their team to drive measurable growth across referral and email.

Brand-Sensitive On-Site Deployments

Referral and email capture experiences designed to match Pura Vida's aesthetic — increasing first-party email capture without disrupting the site experience.

Identity Network

Talkable's Identity Network dramatically scaled triggered, personalized messaging. Abandoned cart, product, and category messaging fired at the right moment for every customer.

44x Email Lift

Email performance improved 44x versus the previous solution. After removing 100K inactive subscribers, Talkable helped rebuild the list with ~30K genuinely engaged customers.

"Our biggest objective is to replicate the in-store experience online. Whilst we know this is a challenge, Talkable have helped us speak to our customers, at scale, through a channel that we know our customers are receptive to."

Logan McEwan

Head of Marketing, Pura Vida

Simple, generous, on-brand.

Advocate Side

Share & Get $10–$15

rewarded when a referred friend makes their first purchase

Low friction: first name, phone, email. Newsletter opt-in checked by default. Designed to maximize share completion without feeling like work.

Friend Side

Discount on first order of $40+

valid for new customers only

Paired with Pura Vida's standard 20% welcome offer for email/SMS signup — referral and first-party data capture working in tandem.

Fashion &
Apparel

30.8x ROI.
Brand advocacy
at scale.

A brand built on
human connection.

Speaking to customers at scale,
through channels that convert.

Simple, generous, on-brand.

See what referrals can do for your brand.

Fashion &Apparel

30.8x ROI.Brand advocacyat scale.

A brand built onhuman connection.

Speaking to customers at scale,through channels that convert.

Simple, generous, on-brand.

See what referrals can do for your brand.

Fashion &
Apparel

30.8x ROI.
Brand advocacy
at scale.

A brand built on
human connection.

Speaking to customers at scale,
through channels that convert.