26x more purchases.
One campaign.

Don't run a separate campaign. Activate the advocates you already have.

Saatchi Art runs a year-round referral program. It performs consistently. But for their biggest sales event of the year — the Memorial Day sale — they wanted to do something more.

The typical instinct is to spin up a separate email campaign, create new creative, and promote the sale through paid channels. Talkable had a better idea: use the referral program advocates who already trusted the brand and wanted to share.

The twist was in the reward timing. Instead of the standard flow — share link, wait for friend to buy, then send advocate reward — they flipped it. Advocates got their early access email the moment they shared. No waiting required. The result was 26x more advocate purchases than the evergreen program during the same period.