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Case studies
Theorem

When a professional network becomes a referral engine.

Theorem needed an easier way for its Hair Specialists to share products with customers. Talkable turned that network into a name-sharing referral program.

Program results
22%
increase in new-customer visits
51%
increase in purchase conversion
50%+
conversion lift reported by specialists
22%
increase in new-customer visits
51%
increase in purchase conversion
50%+
conversion lift reported by specialists
01

The opportunity

Theorem has a large network of Hair Specialists, each with direct relationships with potential customers. The team wanted a referral model that felt natural for that audience.

Talkable recommended a name-sharing campaign instead of a standard link-first flow.

02

How it works

Each Hair Specialist creates a unique name or nickname to share. At checkout, a customer selects “Been referred by a friend?” and enters that name to receive an offer.

Talkable creates a single-use coupon code for the new customer and rewards the referring specialist once the purchase happens.

03

The result

New-customer visits increased by 22% and conversion increased by 51%. Theorem reported that specialists saw a 50%+ lift in conversions after launch.

See what referrals can do for your brand.

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