Theorem
When a professional network becomes a referral engine.
Theorem needed an easier way for its Hair Specialists to share products with customers. Talkable turned that network into a name-sharing referral program.
The opportunity
Theorem has a large network of Hair Specialists, each with direct relationships with potential customers. The team wanted a referral model that felt natural for that audience.
Talkable recommended a name-sharing campaign instead of a standard link-first flow.
How it works
Each Hair Specialist creates a unique name or nickname to share. At checkout, a customer selects “Been referred by a friend?” and enters that name to receive an offer.
Talkable creates a single-use coupon code for the new customer and rewards the referring specialist once the purchase happens.
The result
New-customer visits increased by 22% and conversion increased by 51%. Theorem reported that specialists saw a 50%+ lift in conversions after launch.
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