American Eagle, Fashion Nova, PUMA, ALO Yoga, Kendra Scott, Shapermint, Native Shoes, Lunya & more. $125M+ in referral revenue driven.
Theorem needed an easier way for its Hair Specialists to share products with customers. Talkable turned that network into a name-sharing referral program.
Theorem has a large network of Hair Specialists, each with direct relationships with potential customers. The team wanted a referral model that felt natural for that audience.
Talkable recommended a name-sharing campaign instead of a standard link-first flow.
Each Hair Specialist creates a unique name or nickname to share. At checkout, a customer selects “Been referred by a friend?” and enters that name to receive an offer.
Talkable creates a single-use coupon code for the new customer and rewards the referring specialist once the purchase happens.
New-customer visits increased by 22% and conversion increased by 51%. Theorem reported that specialists saw a 50%+ lift in conversions after launch.
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