Create smarter referral
campaigns with Klaviyo data

Bi-directional sync between Talkable and Klaviyo. Trigger flows, enrich profiles, and attribute referral revenue automatically.

Your Klaviyo data knows who your best customers are. Talkable turns that knowledge into action with referral events flowing into Klaviyo flows.

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Integration Highlights

Automatic email opt-in sync
Custom attribute mapping
Expandable nested properties
One-click App Store install
Sample payload testing

Resources

No engineering required Live in under 24 hours Dedicated support

What changes when you
add Talkable

Without Talkable

Referral data disconnected from Klaviyo flows
No referral-based customer segmentation
Manual advocate list management
Referral revenue invisible in Klaviyo
Generic emails to all customers

Referral events trigger Klaviyo flows automatically
Segment by advocacy behavior and referral history
Auto-sync advocates and friends to Klaviyo
Full referral revenue attribution in dashboards
Personalized emails based on referral activity

Live in three steps

Install

Navigate to Talkable App Store, find Klaviyo, click Install, and enter your Klaviyo API credentials.

Configure

Use the Available Variables sidebar to add person, ip, and campaign data. Expand nested properties for granular mapping.

Launch

Press "Send sample payload" to verify the test request appears in Klaviyo, then enable the app.

What you can do with
Klaviyo + Talkable

Behavior-Based Referral Flows

Trigger personalized email flows based on customer purchase history, engagement level, and lifetime value. High-LTV customers get premium referral offers.

2.5x higher CLV for referred customers

Dynamic Reward Optimization

A/B test different reward structures for different customer segments. Find the offer that maximizes ROI per segment.

Predictive Advocate Targeting

Use Klaviyo's predictive analytics to identify customers most likely to become top advocates.

Cross-Sell Through Referrals

Create targeted campaigns encouraging advocates to refer friends for specific product categories.

Lifecycle Referral Integration

Weave referral asks into existing lifecycle flows at moments when sharing propensity is highest.

Win-Back with Referrals

Re-engage lapsed customers by reminding them of unused referral rewards or offering fresh incentives.

Frequently asked questions

When does Talkable sync data to Klaviyo?

Talkable syncs whenever an advocate signs up and opts in for marketing emails, or when a friend passes email gating and opts in. These are the two trigger points for data sync.

What custom attributes can I include?

You can include person data (name, email), IP address details, and campaign information. Each variable has nested properties you can expand in the Available Variables sidebar.

How do I test the integration before going live?

After configuring your Klaviyo credentials and custom attributes, use the "Send sample payload" button to send a test request. Verify it appears in your Klaviyo account before enabling.

See what Klaviyo + Talkable
can do for your brand.

30 minutes. Real numbers. No fluff. We'll show you projected referral revenue for your specific business and industry.

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No long-term lock-in required to start

Flat fee, no percentage of revenue

Implementation handled by our team

Results-focused from day one

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