Wallet passes are most valuable when members can add them at the moment they are ready to engage. Now, brands can bring that moment into more of their own customer experiences.
Previously, Wallet installation links could be rendered through Talkable pages, emails, and templates. With the Wallet Install API, brands can retrieve a personalized Wallet-install link for an individual member and offer, then use it in the channels they own.
That means an Add to Wallet CTA can appear where it makes the most sense for your program—whether a member is engaging in your app, signed in to their account, or receiving a personalized message.
Here’s what you can do:
- Add a dedicated Add to Wallet CTA in your mobile app.
- Show a personalized Wallet-install link in a signed-in member account, rewards center, or loyalty area.
- Include a member-specific Wallet-install CTA in your own email campaigns.
- Request the appropriate install link for Apple Wallet or Google Wallet through Talkable’s API.
- Extend an existing Talkable API integration with the Wallet-install link response.
Each link is created for a specific member and offer, so every customer is directed to their own Wallet pass—not a generic program page.
By making Wallet installation available across more customer touchpoints, brands can make it easier for members to keep rewards, offers, and loyalty information close at hand.