Problem: Previously, our existing setup for Purchase Syncing with Shopify did not capture customer phone numbers, limiting the data available for comprehensive customer insights and communication.

Solution: We have updated our Purchase Syncing process to systematically collect phone numbers associated with purchases. The collection prioritizes the following order for data retrieval:

  1. Extract from the “customer” field first.
  2. If unavailable, fallback to the shipping phone number.
  3. Lastly, use any other available phone number field in the webhook payload.

The phone_number field is now actively tracked and has been incorporated into the Purchase Syncing criteria, enhancing our data accuracy and enabling more effective customer outreach.