WHAT:

Loyalty members will now receive emails when they are getting upgraded to the next tier or downgraded to a lower one.

Emails have different default copies based on the type of tiered program: spend-based or point-based. You’re able to change email style, copy, and images the same way as with any other Talkable email.

This is what tier upgraded email looks like:

TIER DOWNGRADED EMAIL:

WHY:

To help members continue to engage with the program and ensure they stay up to date with the changes associated with their membership.