Turn customers into brand advocates with automated refer-a-friend programs. Post-purchase, invite pages, floating widgets, sweepstakes. Every touchpoint covered.

Points, tiers, and rewards that keep customers coming back. Integrated with your referral engine.

Explore Loyalty

Video

Video Referrals

Capture authentic customer stories on video. Automate collection, moderation, and publishing at scale.

Explore Video

Wallet

Talkable Wallet

Apple and Google Wallet passes for loyalty cards, offers, and referral rewards. Push notifications, location triggers, NFC sharing.

Explore Wallet

Top Vertical · 2026

Fashion &
Apparel

American Eagle, Fashion Nova, PUMA, ALO Yoga, Kendra Scott, Shapermint, Native Shoes, Lunya & more. $125M+ in referral revenue driven.

+ more

Beauty & Cosmetics

Rodan + Fields · RMS Beauty · Image Skincare

Jewelry

James Allen · Brilliant Earth · Kendra Scott

Health & Wellness

Hydrow · Nutrafol · Kaged

Home & Living

Purple · CB2 · Leesa

Food & Beverage

Olipop · Peet's · ByHeart

Subscriptions

Daily Dose · Nutrafol · Persona Nutrition

Outdoor & Sports

Backcountry · RTIC · TREW Gear

Travel

Sandals Resorts · Turo · Avid4

eLearning

Babbel · The CE Shop · Scholastic

Home Services

Pergolux · Trinity Solar

+more

View all case studies

Agency Partners

Certified Program

Add referral marketing to your service offering. Revenue share, certified training, and priority support for your clients.

Explore program

Technology Partners

Integration Ecosystem

Build integrations with Talkable. Co-market to shared audiences and expand your ecommerce ecosystem together.

Explore program

Essential Guide

Referral Marketing Playbook

Everything you need to build, launch, and optimize a high-ROI referral program. From first principles to advanced strategies.

Read the guide

Essential Guide

Loyalty Programs That Work

Design retention programs that keep customers coming back. Points, tiers, VIP, and the psychology behind it all.

Read the guide

Resource Library

Case Studies

Real customer programs, revenue numbers, and launch details from brands using Talkable.

View all case studies

Blog

Insights and strategy

Documentation

API reference and tech docs

Product Updates

What's new in Talkable

Referral campaigns that keep working

Q: How does Talkable's referral program work?

Talkable helps brands run referral as a set of campaigns, not one static widget. A brand can launch post-purchase prompts, onsite widgets, invite pages, advocate dashboards, seasonal offers, and reward tests from the same program. Talkable handles share flows, fraud controls, reward fulfillment, reporting, and ongoing optimization.

Build more than a refer-a-friend box. Talkable helps ecommerce brands launch post-purchase prompts, onsite widgets, invite pages, seasonal offers, advocate hubs, and reward tests from one managed campaign engine.

Book a Demo See the Campaign Flow

Dose referral campaign - Give $20, Get $20

Trusted by

Plan, launch, and keep improving the campaigns that drive referrals.

Map the campaign mix

Start with the moments that matter: checkout, account, product pages, email, SMS, seasonal launches, loyalty, and winback. Each campaign gets its own goal, offer, and placement.

Launch the right surface

Post-purchase prompts, floating widgets, invite pages, dashboards, and embedded modules all run from the same program, with creative and rules matched to the channel.

Test into revenue

Your Talkable team keeps testing rewards, creative, segments, and placements, then turns the winners into the next campaign. 370K+ A/B tests run per year across the client base.

The controls behind a referral campaign your team can manage.

Campaign Testing

Test offers, creative, placements, share prompts, and landing-page treatments with statistically significant reads on what moves conversion.

Audience Rules

Split campaigns by lifecycle stage, geography, product line, loyalty tier, order history, and behavior so each customer sees the right ask.

Campaign Fraud Controls

Protect each campaign with 50+ detection rules, custom eligibility logic, review workflows, and controls for high-value reward periods.

Placement Reporting

See which surfaces, channels, offers, and cohorts are producing shares, purchases, revenue, and repeat advocate activity.

Compliant Experiences

Run campaigns across markets with GDPR, CCPA, ADA, privacy, consent, and accessibility needs accounted for in the experience.

Managed Campaign Strategy

Your CSM helps plan launches, read results, queue tests, and keep fresh campaigns moving without waiting on your internal roadmap.

Campaigns for every high-intent moment.

Use the right surface for the job: convert happy buyers, activate browsers, drive channel traffic, and keep advocates engaged after the first share.

Post-Purchase Popup

We invented this

Turn the order confirmation moment into a campaign. Use it for evergreen referral, elevated holiday rewards, product launches, or category-specific offers.

conversion rate

Floating Widget

Top activation

Keep referral visible before purchase. Widgets can run campaign-specific offers for browsers, returning customers, product pages, carts, and account pages.

70%

non-buyer shares

Invite Page

Omnichannel

Give campaigns a destination. Invite pages work for email, SMS, paid, social, ambassadors, seasonal pushes, and partner traffic.

sharing channels

Advocate Dashboard

Self-service

Give advocates a reason to come back. Dashboards keep rewards, status, and next-share prompts visible after the original campaign click.

support tickets

Real campaigns from real brands.

View all campaigns

Campaign Types

Build around the growth job, not a template.

Referral can acquire, reactivate, retain, support loyalty, fuel seasonal launches, and make ambassador traffic measurable. Each campaign gets its own logic and tests.

New

Video Referrals

Use customer video as the referral creative when trust matters more than another coupon. Built for social, landing pages, and high-consideration products.

higher conversion vs link sharing

Popular

Influencer & Ambassador

Give creators and brand fans personal referral codes, offers, and attribution. Turn partnership traffic into a campaign you can measure.

100%

trackable attribution

High Virality

Sweepstakes & Giveaways

Use a prize, deadline, or elevated reward when you need a traffic spike: launch week, holiday, list growth, product drops, or reactivation.

5-10x

sharing volume vs standard

Incentive Models

What each campaign gives advocates and friends

Two-Sided Rewards

Best for evergreen acquisition when both sides need a clear reason to act.

One-Sided Rewards

Useful when margin, compliance, or campaign goals call for a simpler incentive.

Tiered Rewards

Escalate value as advocates drive more purchases or hit sharing milestones.

Rebate Campaigns

Tie cash-back or credit to referral outcomes when the offer needs to feel concrete.

Engagement

How campaigns earn attention and repeat action

Multi-Offer Promos

Run multiple offers inside one campaign and route customers to the right incentive.

On-Site Targeting

Trigger campaign placements from page behavior, purchase status, cart state, or account activity.

Leaderboard

Use rankings when the campaign depends on competition, teams, or high-frequency sharing.

Surveys & Reviews

Collect NPS, quiz, or review signals, then use those signals to shape the next campaign.

Distribution

Where campaigns travel after launch

Product Sharing

Let customers share a product, collection, or launch instead of a generic store offer.

Drop-a-Hint

Turn gift consideration into referral traffic during holidays, registry moments, and product drops.

Friends & Family

Use limited-time access for VIP, employee, friends-and-family, or loyalty audiences.

Offline Referrals

Track codes and links from retail, events, packaging, inserts, and field teams.

Multi-lingual & multi-currency. Localize referral campaigns by market, currency, language, and offer.

Managed referral growth that feels like part of your team.

Strategy, testing, reporting, and day-to-day campaign support from people who keep pushing performance.

Miranda Johnson

Growth Marketing Manager, Caraway

“

The Talkable team truly cares about your success, and it shows in everything they do. From performance check-ins to actionable recommendations, we've been thrilled with our experience so far.

“

Talkable Team are ALWAYS there to make it work, provide valuable feedback on driving incremental value to both our customers and our organization and simply a pleasure to get to collaborate with.

Kerim Agalar

Director, Retention - Rodan+Fields

“

We are a busy team, with limited time to focus on optimizing our referral campaigns. Our Customer Success team at Talkable does all the heavy lifting to manage our campaigns, and we are so happy with the results.

Egan Roa

Head of Performance Marketing - Cerascreen

Integrated with the tools you already use

View all 24+ integrations

Fraud protection that keeps referral growth clean.

High-performing referral campaigns need guardrails. Talkable checks every share, reward, and conversion against proven fraud patterns before bad activity reaches payout.

Talk to a referral strategist

$110M+

fraud prevented

5M+

attempts blocked

50+

detection rules

Detection coverage

Email similarity IP velocity Self-referral blocking Card fingerprinting Phone verification Manual review queues

Built from 15+ years of referral campaign data, then tuned by brand, market, offer type, and reward value.

Privacy

Encrypted data handling and permissioned access.

SOC 2

Controls, monitoring, and operational review practices.

GDPR / CCPA

Consent-aware workflows and data-removal support.

ADA

Accessible referral experiences across customer touchpoints.

Recognized on G2 - Summer 2026

Ready to map your
first campaign mix?

A 30-minute conversation. We will look at your category, traffic, channels, and customer moments, then show which referral campaigns are worth launching first.

Book a Demo

Campaign strategy included

Flat fee, no revenue share

Implementation handled by our team

Testing plan built in

Frequently asked questions.

How does Talkable's referral program work?

Talkable runs referral as a set of campaigns. A brand can use post-purchase prompts, onsite widgets, invite pages, advocate dashboards, seasonal offers, and reward tests from the same program. Talkable handles share flows, fraud controls, reward fulfillment, reporting, and ongoing optimization.

How long does implementation take?

Most brands are live within 2-4 weeks. Talkable's team handles ecommerce integration, fraud rules, campaign templates, QA, and launch setup, then keeps working on new campaign ideas and tests after launch.

What kind of ROI can I expect?

Talkable clients average 11x ROI on referral program spend. Results vary by industry, traffic, offer, and campaign maturity, but most brands see meaningful returns within the first 90 days.

Do I need engineering resources?

No. Talkable is a fully managed platform. The customer success team handles implementation, campaign design, A/B testing, optimization, and reporting. Most clients require zero engineering involvement after initial setup.

What campaign types are available?

Talkable supports 15+ referral campaign types, including post-purchase popups, floating widgets, standalone invite pages, advocate dashboards, two-sided rewards, tiered rewards, sweepstakes, leaderboards, ambassador campaigns, product sharing, video referrals, and seasonal promotions. Each campaign can have its own creative, placement, rewards, rules, and A/B tests.

How does fraud prevention work?

Talkable's fraud engine uses 50+ detection rules built on 15+ years of referral data. It has blocked over 5 million fraudulent attempts, saving clients $110M+. Detection includes email similarity analysis, phone verification, IP velocity checks, self-referral blocking, card fingerprinting, and custom rules per brand.

Fashion &Apparel

Referral campaigns that keep working

Plan, launch, and keep improving the campaigns that drive referrals.

Map the campaign mix

Launch the right surface

Test into revenue

The controls behind a referral campaign your team can manage.

Campaign Testing

Audience Rules

Campaign Fraud Controls

Placement Reporting

Compliant Experiences

Managed Campaign Strategy

Campaigns for every high-intent moment.

Post-Purchase Popup

Floating Widget

Invite Page

Advocate Dashboard

Real campaigns from real brands.

Build around the growth job, not a template.

Video Referrals

Influencer & Ambassador

Sweepstakes & Giveaways

Incentive Models

Two-Sided Rewards

One-Sided Rewards

Tiered Rewards

Rebate Campaigns

Engagement

Multi-Offer Promos

On-Site Targeting

Leaderboard

Surveys & Reviews

Distribution

Product Sharing

Drop-a-Hint

Friends & Family

Offline Referrals

Managed referral growth that feels like part of your team.

Fraud protection that keeps referral growth clean.

Ready to map yourfirst campaign mix?

Frequently asked questions.

How does Talkable's referral program work?

How long does implementation take?

What kind of ROI can I expect?

Do I need engineering resources?

What campaign types are available?

How does fraud prevention work?

Fashion &
Apparel

Ready to map your
first campaign mix?