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Talkable × Sailthru

Hyper-personalize referral
invitations with Sailthru

Sailthru knows your customers. Talkable knows your referral program. Together, every referral email feels 1:1.

Generic "Refer a friend!" emails get ignored. Sailthru + Talkable lets you craft referral invitations tailored to each customer.

No engineering required Live in under 24 hours Dedicated support
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Fashion · Beauty · DTC · Health & Wellness · Food & Beverage

What changes when you
add Talkable

Without Talkable
  • Generic referral emails sent to everyone
  • No personalization based on purchase history
  • Referral data disconnected from Sailthru profiles
  • Manual advocate list management
  • Low share rates from impersonal messaging
  • Referral emails tailored to each customer's preferences
  • Personalized based on purchase and browsing history
  • Referral data enriches Sailthru profiles automatically
  • Auto-sync advocates and friends in real time
  • 42% higher share rates with personalized invitations

Live in three steps

1

Install

Navigate to Talkable App Store, find Sailthru, click Install, and enter your API key and secret.

2

Configure

Map custom attributes with person, ip, and campaign variables. Use the sidebar to explore nested properties.

3

Launch

Send a sample payload to confirm data reaches Sailthru, then enable for production use.

What you can do with
Sailthru + Talkable

Post-Purchase Referral

Trigger referral offers at the perfect post-purchase moment. Sailthru picks the exact right time.

Lifecycle Campaigns

Weave referral asks into existing lifecycle flows at each stage's optimal moment.

Advocate Winback

Dormant advocates get personalized re-engagement campaigns with fresh incentives.

Holiday Referral Blasts

Launch seasonal referral campaigns timed to peak shopping periods.

Behavioral Targeting

Target referral campaigns to customers whose behavior signals high sharing propensity.

Frequently asked questions

When does Talkable send data to Sailthru?
Whenever an advocate signs up and opts in for marketing emails, or when a friend passes email gating and opts in.
What interpolation variables are available?
Three variables: {{ person }} for advocate/friend data, {{ ip }} for IP address, and {{ campaign }} for campaign details. Each has nested properties.
How do I find my Sailthru API credentials?
The Talkable App Store provides tips showing exactly where to find your API key and secret in your Sailthru account.

Works great with these too

See what Sailthru + Talkable
can do for your brand.

30 minutes. Real numbers. No fluff. We'll show you projected referral revenue for your specific business and industry.

No long-term lock-in required to start
Flat fee, no percentage of revenue
Implementation handled by our team
Results-focused from day one