Platform
Referral Marketing
Turn customers into advocates
Loyalty Programs
Points, tiers, and VIP rewards
Video Referrals
UGC-powered social proof
Talkable Wallet
Apple & Google Wallet passes
Solutions
Fashion & Apparel
Beauty & Cosmetics
Health & Wellness
Home & Living
Food & Beverage
Subscriptions
Jewelry & Accessories
Outdoor & Sports
Travel
Pets
eLearning
Home Services
All Integrations
Results
All Case Studies
Real revenue numbers and launch details
Partners
Agency Partners
Technology Partners
Resources
Referral Marketing Guide
Loyalty Programs Guide
Case Studies
Blog
Documentation
Product Updates
Book a Demo
$3B
Referral
Referral Marketing
Turn customers into brand advocates with automated refer-a-friend programs. Post-purchase, invite pages, floating widgets, sweepstakes. Every touchpoint covered.
Explore Referral
02
Loyalty
Loyalty Programs
Points, tiers, and rewards that keep customers coming back. Integrated with your referral engine.
Explore Loyalty
03
Video
Video Referrals
Capture authentic customer stories on video. Automate collection, moderation, and publishing at scale.
Explore Video
Wallet
Talkable Wallet
Apple and Google Wallet passes for loyalty cards, offers, and referral rewards. Push notifications, location triggers, NFC sharing.
Explore Wallet
Top Vertical · 2026

Fashion &
Apparel

American Eagle, Fashion Nova, PUMA, ALO Yoga, Kendra Scott, Shapermint, Native Shoes, Lunya & more. $125M+ in referral revenue driven.

AE PUMA ALO Fashion Nova Mizzen+Main + more
Beauty & Cosmetics
Rodan + Fields · RMS Beauty · Image Skincare
Jewelry
James Allen · Brilliant Earth · Kendra Scott
Health & Wellness
Hydrow · Nutrafol · Kaged
Home & Living
Purple · CB2 · Leesa
Food & Beverage
Olipop · Peet's · ByHeart
Subscriptions
Daily Dose · Nutrafol · Persona Nutrition
Outdoor & Sports
Backcountry · RTIC · TREW Gear
Travel
Sandals Resorts · Turo · Avid4
eLearning
Babbel · The CE Shop · Scholastic
Home Services
Pergolux · Trinity Solar
Fashion & Apparel
Beauty & Cosmetics
Health & Wellness
Home & Living
Food & Beverage
Subscriptions
Jewelry
Outdoor & Sports
Travel
Pets
eLearning
Home Services
Shopify Klaviyo Attentive HubSpot Dotdigital Magento BigCommerce Stay.ai PostPilot Tapcart BHN +more
135×
ROI on Talkable
$50M+
Referral sales
5×
Referral Lift
340%
Revenue Growth
52×
ROI on Talkable
Agency Partners
Certified Program
Add referral marketing to your service offering. Revenue share, certified training, and priority support for your clients.
Explore program
Technology Partners
Integration Ecosystem
Build integrations with Talkable. Co-market to shared audiences and expand your ecommerce ecosystem together.
Explore program
R
Essential Guide
Referral Marketing Playbook
Everything you need to build, launch, and optimize a high-ROI referral program. From first principles to advanced strategies.
Read the guide
L
Essential Guide
Loyalty Programs That Work
Design retention programs that keep customers coming back. Points, tiers, VIP, and the psychology behind it all.
Read the guide
Resource Library
Case Studies
Real customer programs, revenue numbers, and launch details from brands using Talkable.
View all case studies
Blog
Insights and strategy
Documentation
API reference and tech docs
Product Updates
What's new in Talkable
VS
Competitor Comparison

Why leading brands choose Talkable over Extole

Faster launch. Lower cost. Managed optimization. If you sell products online and need referrals generating revenue in weeks - not quarters - the choice is clear.

Book a Demo See the Comparison
American Eagle James Allen Puma CB2 Mizzen+Main Nutrafol Hydrow RMS Beauty Rodan + Fields Routine LiLash Inkbox LaserAway Caraway TREW Baby Brezza American Eagle James Allen Puma CB2 Mizzen+Main Nutrafol Hydrow RMS Beauty Rodan + Fields
COMPARE

The comparison at a glance

Swipe to compare
Dimension
Talkable Talkable
Extole
Implementation time 2–3 weeks 3–6 months
Implementation cost $0 included $50–100K professional services
Contract flexibility Month-to-month available Annual minimum, ~$3,500/mo+
Dedicated support Every account - CSM + optimization Enterprise tier only
Ecommerce focus Pure ecommerce - 12+ verticals General (banks, telecom, insurance)
A/B testing Managed for you - 370K tests/yr Self-service, your team runs it
Fraud prevention AI-powered - $110M+ saved Rule-based, you build the rules
Migration from Extole 2–4 weeks, zero downtime -

The Talkable advantage

Launch in Weeks, Not Months

2 wks
Talkable
vs
6 mo
Extole

Onboarding Monday, campaign live by Friday. Extole requires months of requirements gathering, scoping, and QA cycles.

Zero Implementation Cost

$0
Talkable
vs
$50-100K
Extole

Optimization team included. No professional services fees. No surprise consulting invoices. The price is the price.

Dedicated Team, Every Account

Every
Talkable account gets a CSM
vs
Top $
Extole enterprise tier only

Dedicated CSM + A/B testing managed for you. 370K tests a year. At Extole, CSM access is reserved for top-tier spend only.

No Lock-In Contracts

Monthly
Talkable billing
vs
Annual
Extole lock-in

Month-to-month available. We earn your business every month. Extole requires annual minimums starting around $3,500/month whether results are there or not.

AI Fraud Prevention

$110M+
Talkable fraud saved
vs
DIY
Extole self-managed rules

AI that learns your patterns, not just static rules. Extole offers rule-based detection that you build and manage yourself.

Built for Ecommerce

12+
Talkable verticals
vs
General
Extole serves all industries

Extole serves banks, telecom, and insurance. If you sell products online, Talkable was built specifically for you.

What choosing Talkable saves you

The difference isn't marginal. It's the difference between generating revenue in March or waiting until September.

$100K
saved on implementation
Extole charges $50-100K in professional services. Talkable: $0.
5 mo
faster to first revenue
Revenue at week 3, not month 6. That's 5 months of referral sales you'd miss.
0
engineering hours needed
Extole needs dev + PM + marketing. Talkable runs on your marketing team alone.

Your first 6 months: Talkable vs Extole

Talkable
W1
Onboarding & setup
Integration, campaign design, A/B test framework configured
W2
First campaign live
Referral program generating traffic and shares
W3
First referral revenue ✓
Real dollars from referred customers
M3
Full optimization mode
A/B tests running, fraud prevention tuned, CSM optimizing
M6
Scaling & expanding
Multi-campaign, loyalty integration, proven ROI data
By month 6, you've generated:
~5 months of referral revenue
Extole
M1
Requirements gathering
Scoping docs, stakeholder alignment, SOW negotiation
M2
Technical integration
Dev team builds custom integration, QA cycles begin
M3
Campaign configuration
Self-service rule engine setup, template customization
M4
Testing & revisions
UAT, bug fixes, compliance review, more QA
M6
Finally live (maybe)
First campaign launches. Revenue starts from zero.
By month 6, you've generated:
$0 in referral revenue

For a mid-market ecommerce brand doing $50M/year, a 5-month delay in launching referrals means

~$200K–$500K in missed referral revenue

Based on typical 2-5% revenue lift from referral programs

RESULTS

What Talkable delivers

American Eagle
11x
Average ROI
$3B+
Revenue driven across platform

One of the biggest ecommerce brands in the world trusts Talkable to power their referral program.

James Allen
$110M+
Fraud prevented
370K
A/B tests per year

AI fraud prevention that learns and adapts - not static rules that break when fraudsters adapt.

Platform-Wide
1000+
Ecommerce brands
10+
Years in market

A decade of ecommerce referral expertise. Every insight from every client makes your program better.

1000+ brands. Thousands of campaigns.

Every campaign is fully customized to match your brand. Here's a sample of what our clients are running right now.

Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign
Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign Referral campaign
Browse the full gallery
What customers say

In their own words

Extole reviews (G2, Capterra, Software Advice)

"Reporting described as tedious and less than accurate"

Software Advice, verified review

"Programs go down due to global platform updates"

Capterra, verified review

"Dashboard could be more intuitive, requires CSM assistance"

G2, verified review

"The Talkable program exceeded my expectations in terms of sales volume and traffic quality. One of the best providers on the market."

KS
Kristi Siemsen
Associate CRM Manager, American Eagle

"When you sign that purchase order, you are hiring the company and that staff, it's not just a platform."

DB
Diane B.
G2 Verified Review

"If I ever work anywhere else, I would definitely advocate for Talkable right away."

JG
Justin G.
G2 Verified Review

Detailed comparison

Swipe to compare
Feature
Talkable Talkable
Extole
Post-purchase referral flows ✓ Optimized templates ~ Rule engine config required
Social sharing ✓ Every channel, zero config ~ Manual per-channel setup
Tiered rewards ✓ Native, stackable ~ Custom dev required
AI fraud prevention ✓ ML-based, $110M+ saved ~ Rule-based, self-managed
Mobile-first experience ✓ Automatic ~ Separate config needed
VIP & loyalty programs ✓ Tiers + pre-built templates ~ Build from blank canvas
Video (UGC) referrals ✓ Native ✗ Not available
Apple & Google Wallet Pass ✓ Full support ✗ Not available
Managed A/B testing ✓ 370K tests/yr, fully managed ~ Self-service only
Real-time reporting ✓ Self-serve dashboard ~ Requires CSM assistance
Platform uptime ✓ 99.9% - per-client testing ~ Global updates cause downtime
Revenue driven $3B+ Not published
Ecosystem

Integrates with your entire stack

Talkable connects natively with 30+ platforms across ecommerce, email, SMS, loyalty, and analytics - no custom dev required.

Ecommerce

Shopify & Shopify Plus
Magento
Salesforce Commerce Cloud
BigCommerce
ReCharge

Email & SMS

Klaviyo
Attentive
Sailthru
Cordial
Emarsys

Rewards & Loyalty

Tremendous
Tango Card
Rybbon
Yotpo
Tapcart

CRM & Analytics

HubSpot
NetSuite
Mailchimp
Oracle Bronto
Square POS

Plus custom API, webhooks, and JavaScript SDK for any bespoke integration.

View all integrations

Rated by the people who use us

G2 Best Estimated ROI Mid-Market Summer 2026 G2 Loyalty Management Leader Summer 2026 G2 Easiest To Do Business With Mid-Market Summer 2026
Read reviews on G2

Ready to switch?

30 minutes. We'll show you projected referral revenue for your specific brand. If the numbers don't work, we'll tell you.

Book a Demo
No long-term contract Free migration from Extole Live in under 30 days

Common questions about switching

What's the real difference between Talkable and Extole?
Talkable gets ecommerce brands running referral programs in weeks, with a team handling optimization for you. Extole covers more industries (banks, telecom) but takes 3-6 months to implement and expects your team to do the heavy lifting. If you sell products online, the choice is straightforward.
How does pricing compare?
Extole starts around $3,500/month (enterprise quotes only) and you'll typically spend another $50-100K on professional services to get everything running. Talkable has flexible pricing, month-to-month contracts if you want them, and the optimization team is included. No surprise invoices for "implementation consulting."
Can I switch from Extole to Talkable?
Yes, and we handle the move for you. Your referral program stays live the whole time, no gap in revenue. Most Extole migrations wrap up in 2-4 weeks.
Is Extole ever the better choice?
Honestly, if you're a bank or telecom company, Extole probably is better for you. They've done that work, they know those industries. We don't pretend to. What we do know is ecommerce, and we're very good at it.
What happens to my data during migration?
Your existing referral data, advocate lists, and program configurations are migrated seamlessly. We run both platforms in parallel during transition so there's zero revenue disruption. Your team gets full training on the new dashboard before we cut over.
Do I need engineering resources to run Talkable?
Minimal. Initial integration takes a few hours of dev time. After that, your marketing team runs everything. No dedicated dev resources needed - unlike Extole which typically requires ongoing engineering support for campaign changes and reward configuration.