Platform

Solutions

Health & Wellness

Home & Living

Food & Beverage

Subscriptions

Jewelry & Accessories

Results

Real revenue numbers and launch details

Partners

Agency Partners

Technology Partners

Resources

Referral Marketing Guide

Loyalty Programs Guide

Book a Demo

Turn customers into brand advocates with automated refer-a-friend programs. Post-purchase, invite pages, floating widgets, sweepstakes. Every touchpoint covered.

Explore Referral

Loyalty

Loyalty Programs

Points, tiers, and rewards that keep customers coming back. Integrated with your referral engine.

Explore Loyalty

Video

Video Referrals

Capture authentic customer stories on video. Automate collection, moderation, and publishing at scale.

Explore Video

Wallet

Talkable Wallet

Apple and Google Wallet passes for loyalty cards, offers, and referral rewards. Push notifications, location triggers, NFC sharing.

Explore Wallet

Top Vertical · 2026

Fashion &
Apparel

American Eagle, Fashion Nova, PUMA, ALO Yoga, Kendra Scott, Shapermint, Native Shoes, Lunya & more. $125M+ in referral revenue driven.

+ more

Beauty & Cosmetics

Rodan + Fields · RMS Beauty · Image Skincare

Jewelry

James Allen · Brilliant Earth · Kendra Scott

Health & Wellness

Hydrow · Nutrafol · Kaged

Home & Living

Purple · CB2 · Leesa

Food & Beverage

Olipop · Peet's · ByHeart

Subscriptions

Daily Dose · Nutrafol · Persona Nutrition

Outdoor & Sports

Backcountry · RTIC · TREW Gear

Travel

Sandals Resorts · Turo · Avid4

eLearning

Babbel · The CE Shop · Scholastic

Home Services

Pergolux · Trinity Solar

+more

View all case studies

Agency Partners

Certified Program

Add referral marketing to your service offering. Revenue share, certified training, and priority support for your clients.

Explore program

Technology Partners

Integration Ecosystem

Build integrations with Talkable. Co-market to shared audiences and expand your ecommerce ecosystem together.

Explore program

Essential Guide

Referral Marketing Playbook

Everything you need to build, launch, and optimize a high-ROI referral program. From first principles to advanced strategies.

Read the guide

Essential Guide

Loyalty Programs That Work

Design retention programs that keep customers coming back. Points, tiers, VIP, and the psychology behind it all.

Read the guide

Resource Library

Case Studies

Real customer programs, revenue numbers, and launch details from brands using Talkable.

View all case studies

Blog

Insights and strategy

Documentation

API reference and tech docs

Product Updates

What's new in Talkable

Talkable Wallet

Own Your Customer's Lock Screen

Turn Apple Wallet into a retention channel that converts at 17%.

Your referral links disappear the moment customers close the email. Talkable Wallet puts a branded pass on their phone permanently. Referral link, loyalty balance, promo offers, and push notifications that actually get seen. No app download. No dev work. Wallet users share 53% more and spend 14% more per advocate.

17% push-to-sale conversion

37-74% referral link conversion

Zero fraud (multiple clients)

The Problem

Your best customers can't find their referral link.

Links buried in inboxes

A customer gets the reward email, means to share later, and never finds the link again. The referral dies in a Gmail thread with 47 unread messages above it.

Loyalty data nobody sees

Points and tier progress sit behind a login on an account page. Your best nudge to repurchase is invisible until someone actively goes looking for it.

Flash sales go unread

Email open rates hover around 20%. Your time-sensitive promo reaches maybe 1 in 5 of the people who actually want to hear from you. The rest miss it entirely.

Your customers want to share. They want to buy again. The problem is friction. Every extra step between intent and action kills conversion.

Wallet removes the friction entirely.

What Is It

A permanent seat on every customer's phone.

A branded digital pass that lives in Apple Wallet or Google Wallet. Your referral link, loyalty balance, and promo offers are always one tap away. Customers add it from your referral page, reward email, or claim page.

The pass updates in real time. Points change, tier status moves, promo banners swap in and out. Push notifications go straight to the lock screen. No app download required. No engineering on your side.

Once installed, you have a direct line to that customer for as long as they carry their phone. No algorithm. No inbox competition.

Pass Front

Pass Back

Wallet pass with active promotional campaign

For Your Top Customers

Built for your top 20%.

Wallet targets the customers who already drive most of your referral revenue and repeat purchases. These people want to advocate for you. They just need a frictionless way to do it.

At AEO, wallet holders averaged 4.34 purchases with a 71% repeat rate. Non-wallet customers? 2.17 purchases, 46% repeat. That gap is the difference between a one-time buyer and a loyal customer.

And wallet advocates generate 14% more revenue on average. AEO saw $599 per wallet advocate vs. $310 without, a 93% lift.

+93% Revenue per advocate, AEO wallet vs. non-wallet

71% Repeat purchase rate for wallet holders (AEO)

53% More sharing vs. non-wallet advocates

0% Fraud rate for wallet holders (Malwarebytes, Five CBD)

How It Works

One install. Permanent channel.

Two parallel experiences: one for your customers, one for your team.

For Customers

From email to wallet in one tap.

"Add to Apple/Google Wallet" appears on referral pages, reward emails, and claim pages.

One tap. The pass lands next to their boarding passes and credit cards.

Referral link is always there. No login, no digging through emails.

New promo or reward earned? Push notification hits their lock screen directly.

Friends they refer can install their own pass and become advocates too (3-7% do).

For Your Team

Set up once. Run campaigns on demand.

One-time setup in Talkable's campaign editor. No engineering needed.

Works with your existing Talkable stack: referral, loyalty, Shopify, Klaviyo.

Run Wallet Promos for flash sales, VIP segments, or seasonal campaigns whenever you want.

Full attribution tracking in MAR. See exactly what the wallet channel drives.

Key Capabilities

Everything in the channel.

Seven capabilities that turn a wallet pass into a full retention and referral engine.

Branded Pass Design

Custom pass for Apple Wallet and Google Wallet. Your logo, colors, referral link, and loyalty data on the most-seen screen on your customer's phone.

8 Push Notification Types

Welcome, share reminder, reward reminder, geofencing (up to 10 locations), referral update, reward update, custom push, and promo push. Each has configurable attribution. 17% average conversion rate.

No Competitor Has This

Wallet Promo

Time-limited promos inside wallet passes. Target by CSV or all holders. Set dates, promo banner, CTA link. The pass updates instantly across every device. Silently reverts when the window closes. Full attribution.

Install Incentives

Reward customers on install with a coupon or bonus in the welcome message. Turns the install into an immediate win and drives adoption.

Live Loyalty Display

Real-time points, tier status, and progress to next tier. Updates automatically. No app, no login, no account page to dig through. The data is always visible.

Trackable Pass Links and CTAs

Configurable clickable URLs on the back of the pass. Bestsellers, order tracking, loyalty benefits. Auto-updates during promos. Every click tracked with full attribution.

Friend-to-Advocate Flywheel

Referred friends install their own pass and become advocates. Vena CBD sees 6.9% friendvocate conversion. Five CBD sees 6.1%. The channel compounds without additional spend.

Push Notifications

8 ways to reach the lock screen.

Every notification type converts at rates email can only dream about. Peet's Coffee hits 31.3%. Five CBD hits 18.8%. The average across all clients is 17%.

Compare that to email click-through rates of 1-3%.

Welcome

Share Reminder

Reward Reminder

Geofencing

Referral Update

Reward Update

Custom Push

Promo Push

iPhone lock screen showing wallet push notification types

Performance Data

Numbers from 9 live programs.

Real results from clients with active Wallet programs. Not projections or benchmarks.

17%

Avg Push-to-Sale Conversion

Peet's Coffee 31.3% · Five CBD 18.8% · Dose 18.4%

Email click-through = 1-3%

37-74%

Wallet QR Referral Conversion

Dose 73.9% · Peet's 71.4% · Malwarebytes 40.9% · TREW 37.5%

Other channels = 5-30%

+53%

Sharing Rate Lift

Wallet advocates share 53% more on average. 8 out of 9 clients saw uplift.

+$289

Revenue per Advocate (AEO)

Wallet: $599 per advocate. Non-wallet: $310. That's +93% per person. TREW: $490 vs. $344, +42%.

4.34x

Repeat Purchases (AEO)

Wallet holders: 4.34 avg orders, 71% repeat rate. Non-wallet: 2.17 orders, 46% repeat.

Fraud Rate (Wallet Holders)

Malwarebytes: 0% vs. 9.1% overall. Five CBD: 0% vs. 8.1%. TREW: 16.7% vs. 24.3%.

Based on 9 clients with active Wallet programs. Data from Talkable MAR.

Use Cases

What you can run on day one.

Use Case 01

Flash Sale in Minutes

Launch a Wallet Promo, push to all pass holders, and the banner updates across every device instantly. When the window closes, the pass silently reverts. Full attribution on every sale.

Two iPhones showing wallet pass flash sale promo

Use Case 02

Re-engage Lapsed Email Subscribers

When email is a dead end, the wallet pass is still there. Wallet holders stay reachable regardless of email engagement. Push them a promo or share reminder directly.

Two iPhones showing Mother's Day wallet promo

Use Case 03

VIP Tier Motivation

Live loyalty balance visible in the wallet. Points, tier status, progress to next reward. No app, no login, no barrier between the customer and their data. AEO wallet holders have a 71% repeat rate.

Use Case 04

Friend-to-Advocate Pipeline

3-7% of referred friends become advocates themselves. Vena CBD: 6.9%. Five CBD: 6.1%. Your referral program compounds on itself without additional spend or effort.

Implementation

One-time setup. Ongoing results.

Four steps from zero to a live wallet channel. No engineering resources needed.

Step 01

Design

Configure your pass in Talkable's campaign editor. Logo, colors, referral fields, loyalty display.

Step 02

Connect

Plug into your existing Talkable stack. Works with referral, loyalty, Shopify, and Klaviyo out of the box.

Step 03

Distribute

Add "Add to Wallet" to referral pages, reward emails, and claim pages. Customers install in one tap.

Step 04

Measure

Everything tracks in MAR. Push conversions, referral clicks, promo performance. Full visibility from day one.

How It Compares

Wallet vs. email. Different leagues.

Email has been the default for referral and retention. Wallet changes what's possible.

	Talkable Wallet	Email Channel
Delivery	Lock screen push	Inbox (maybe)
Conversion rate	17% average	1-3% click-through
Referral conversion	37-74%	5-30%
Link availability	Always on, one tap	Buried in thread
Loyalty visibility	Live on the pass	Behind a login
Fraud	Device-authenticated (0% for multiple clients)	Email spoofing risk
Customer requirement	Zero app download	Inbox access
Promo campaigns	Wallet Promo (no competitor has this)	Standard email blast
Attribution	Full MAR tracking	Partial

Ready?

Put your brand on every lock screen.

No competitor offers anything like Wallet Promo. See how it works for your program.

Let's Talk

Fashion &Apparel