Talkable Wallet

Platform

Solutions

Fashion & Apparel

Beauty & Cosmetics

Jewelry & Accessories

Results

Real revenue numbers and launch details

Partners

Agency Partners

Technology Partners

Resources

Referral Marketing Guide

Loyalty Programs Guide

Book a Demo

Turn customers into brand advocates with automated refer-a-friend programs. Post-purchase, invite pages, floating widgets, sweepstakes. Every touchpoint covered.

Explore Referral

Loyalty

Loyalty Programs

Points, tiers, and rewards that keep customers coming back. Integrated with your referral engine.

Explore Loyalty

Video

Video Referrals

Capture authentic customer stories on video. Automate collection, moderation, and publishing at scale.

Explore Video

Wallet

Talkable Wallet

Apple and Google Wallet passes for loyalty cards, offers, and referral rewards. Push notifications, location triggers, NFC sharing.

Explore Wallet

Top Vertical · 2026

Fashion &
Apparel

American Eagle, Fashion Nova, PUMA, ALO Yoga, Kendra Scott, Shapermint, Native Shoes, Lunya & more. $125M+ in referral revenue driven.

+ more

Beauty & Cosmetics

Rodan + Fields · RMS Beauty · Image Skincare

Jewelry

James Allen · Brilliant Earth · Kendra Scott

Health & Wellness

Hydrow · Nutrafol · Kaged

Home & Living

Purple · CB2 · Leesa

Food & Beverage

Olipop · Peet's · ByHeart

Subscriptions

Daily Dose · Nutrafol · Persona Nutrition

Outdoor & Sports

Backcountry · RTIC · TREW Gear

Travel

Sandals Resorts · Turo · Avid4

eLearning

Babbel · The CE Shop · Scholastic

Home Services

Pergolux · Trinity Solar

+more

View all case studies

Agency Partners

Certified Program

Add referral marketing to your service offering. Revenue share, certified training, and priority support for your clients.

Explore program

Technology Partners

Integration Ecosystem

Build integrations with Talkable. Co-market to shared audiences and expand your ecommerce ecosystem together.

Explore program

Essential Guide

Referral Marketing Playbook

Everything you need to build, launch, and optimize a high-ROI referral program. From first principles to advanced strategies.

Read the guide

Essential Guide

Loyalty Programs That Work

Design retention programs that keep customers coming back. Points, tiers, VIP, and the psychology behind it all.

Read the guide

Resource Library

Case Studies

Real customer programs, revenue numbers, and launch details from brands using Talkable.

View all case studies

Blog

Insights and strategy

Documentation

API reference and tech docs

Product Updates

What's new in Talkable

Talkable Wallet

Turn every customer's phone into a retention channel you own.

April 2026 · talkable.com

1 / 8

The Challenge

Your customers want to share. The channel keeps losing them.

Referral links buried in email

The link lives in an inbox with 200 unread messages. By the time a customer thinks to share, the email is gone. Open rates hover at 1-3%.

Loyalty data nobody sees

Points and tier status sit behind a login wall on an account page. Customers forget they have rewards. Motivation dies quietly.

No direct line to high-intent buyers

Flash sales expire before emails get opened. You have no push channel, no lock screen presence, and no way to reach buyers in real time.

2 / 8

Why Wallet

Wallet passes used to be static. We fixed that.

The Old Reality

Standard wallet passes are read-only. Push notifications can only open the pass. No way to run a campaign, update content, or track what happens after the tap.

What Talkable Built

Wallet Promo turns a static pass into a live marketing surface. Update content remotely, push time-limited promos, add custom CTAs, and revert automatically when the campaign ends. Full attribution on every action.

3 / 8

Performance Data

The numbers across live Wallet deployments.

Measured across Peet's Coffee, Five CBD, Dose, TREW Gear, Malwarebytes, and AEO.

17%

Push-to-Sale Conversion

Average across all clients. Peet's Coffee hit 31.3%. Five CBD at 18.8%.

vs. 1-3% email open rate

37-74%

Referral Link Conversion

Wallet QR referral links convert at 37-74%. Dose reached 73.9%.

vs. single-digit web links

+53%

Higher Sharing Rate

Wallet holders share 53% more than non-wallet users. 8 of 9 clients saw uplift.

8/9 clients confirmed

Fraud from Wallet Holders

Malwarebytes: 0% vs 9.1% non-wallet. Five CBD: 0% vs 8.1%.

fraud eliminated

4 / 8

What Is Wallet Promo

Run campaigns inside the wallet pass. No app required.

Wallet Promo lets you push flash sales, VIP events, and seasonal campaigns directly to the wallet pass. Pick your audience with a CSV or target all holders. Set a start date, end date, promo banner, and CTA link. The pass updates across every device the moment you go live. When the campaign ends, content reverts automatically. No developer needed. Full attribution in MAR.

Two iPhones showing wallet pass flash sale

5 / 8

How It Works

Four states. One seamless loop.

Step 01

Default pass state

Customer installs the pass. Their referral link and loyalty data are always visible, ready to share.

Step 02

Push hits the lock screen

Wallet Promo goes live. A push notification lands on the lock screen with your campaign message. 17% average conversion.

Step 03

Pass updates with promo

The pass content changes instantly. Promo banner, new CTA link, updated messaging across every device.

Step 04

Campaign ends, pass reverts

When the window closes, the pass returns to default. No cleanup needed. Attribution captured for every tap.

6 / 8

Setup

Zero to live campaign in four steps.

Pick Your Audience

All pass holders, or upload a CSV for a specific segment. VIP customers, lapsed buyers, high-LTV cohorts.

Write the Campaign

Set promo banner copy, CTA link, and push notification message. What you write is what they see on the pass.

Set Dates and Launch

Choose start and end times. The pass updates live when the window opens. Reverts silently when it closes.

Measure Results

Push conversions, promo clicks, and referral activity flow into MAR. Attribution is on by default.

7 / 8

Real Example

Mother's Day Promo: 13 days live, $0 send cost.

Launch April 27, 10:00 AM

→

End May 10, 11:59 PM

17% Push-to-sale conversion. Every tap attributed to the wallet campaign.

$0 Send cost. No media spend, no platform fees, no inbox competition.

13d Promo window running on every pass holder's device at once.

Mother's Day wallet promo on two iPhones

8 / 8

Fashion &Apparel

Your customers want to share. The channel keeps losing them.

Referral links buried in email

Loyalty data nobody sees

No direct line to high-intent buyers

Wallet passes used to be static. We fixed that.

The numbers across live Wallet deployments.

Run campaigns inside the wallet pass. No app required.

Four states. One seamless loop.

Default pass state

Push hits the lock screen

Pass updates with promo

Campaign ends, pass reverts

Zero to live campaign in four steps.

Pick Your Audience

Write the Campaign

Set Dates and Launch

Measure Results

Mother's Day Promo: 13 days live, $0 send cost.

Fashion &
Apparel