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Referral Marketing Guide

Loyalty Programs Guide

Book a Demo

Turn customers into brand advocates with automated refer-a-friend programs. Post-purchase, invite pages, floating widgets, sweepstakes. Every touchpoint covered.

Explore Referral

Loyalty

Loyalty Programs

Points, tiers, and rewards that keep customers coming back. Integrated with your referral engine.

Explore Loyalty

Video

Video Referrals

Capture authentic customer stories on video. Automate collection, moderation, and publishing at scale.

Explore Video

Wallet

Talkable Wallet

Apple and Google Wallet passes for loyalty cards, offers, and referral rewards. Push notifications, location triggers, NFC sharing.

Explore Wallet

Top Vertical · 2026

Fashion &
Apparel

American Eagle, Fashion Nova, PUMA, ALO Yoga, Kendra Scott, Shapermint, Native Shoes, Lunya & more. $125M+ in referral revenue driven.

+ more

Beauty & Cosmetics

Rodan + Fields · RMS Beauty · Image Skincare

Jewelry

James Allen · Brilliant Earth · Kendra Scott

Health & Wellness

Hydrow · Nutrafol · Kaged

Home & Living

Purple · CB2 · Leesa

Food & Beverage

Olipop · Peet's · ByHeart

Subscriptions

Daily Dose · Nutrafol · Persona Nutrition

Outdoor & Sports

Backcountry · RTIC · TREW Gear

Travel

Sandals Resorts · Turo · Avid4

eLearning

Babbel · The CE Shop · Scholastic

Home Services

Pergolux · Trinity Solar

+more

View all case studies

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Certified Program

Add referral marketing to your service offering. Revenue share, certified training, and priority support for your clients.

Explore program

Technology Partners

Integration Ecosystem

Build integrations with Talkable. Co-market to shared audiences and expand your ecommerce ecosystem together.

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Essential Guide

Referral Marketing Playbook

Everything you need to build, launch, and optimize a high-ROI referral program. From first principles to advanced strategies.

Read the guide

Essential Guide

Loyalty Programs That Work

Design retention programs that keep customers coming back. Points, tiers, VIP, and the psychology behind it all.

Read the guide

Resource Library

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Real customer programs, revenue numbers, and launch details from brands using Talkable.

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Product Updates

What's new in Talkable

Wallet campaigns that stay on the phone

Q: What are Talkable Wallet passes?

Digital passes that live in Apple Wallet or Google Wallet on your customer's phone. They can carry referral links, loyalty balances, store credit, promotional offers, campaign CTAs, push notifications, location triggers, and NFC sharing.

Q: Do customers need to download an app?

No. Wallet passes use the native Apple Wallet and Google Wallet apps that come pre-installed on every iPhone and Android device. Customers add the pass with one tap.

Q: How do push notifications work with wallet passes?

You can send push notifications tied to specific campaign moments. Notifications can be triggered by time, location when a customer is near a store, referral events, reward events, or manually for promotions.

Q: Can wallet passes work for in-store referrals?

Yes. Customers can share their referral code via NFC tap, QR code scan, or simply showing the pass to a cashier. This bridges the online-to-offline gap that most referral programs miss.

Q: How do location-based triggers work?

You define geo-fence zones around store locations. When a customer with your wallet pass enters the zone, they receive a push notification with a relevant offer or reminder. This drives foot traffic and in-store conversions.

Q: Can we customize the pass design?

Passes are fully white-labeled with your brand colors, logo, and imagery. They look and feel like a native part of your brand's digital experience.

Q: What metrics can we track?

Pass installs, active passes, push notification opens, QR scans, NFC shares, location trigger events, referral conversions from wallet, promo performance, and revenue attribution.

Turn Apple and Google Wallet into a campaign surface for referral links, loyalty status, promo offers, share reminders, and store moments. Customers add the pass once, and Talkable keeps it updated as each campaign changes.

Book a Demo See the Campaign Flow

Talkable referral sharing screen on iPhone

17%

Push-to-Sale

Trusted by

Campaign proof

Wallet passes keep referral and promo moments alive after email closes.

31.3%

Peet's Coffee used wallet pushes to turn a saved pass into measurable sale intent.

73.9%

Dose saw wallet referral links convert once the offer stayed close to the customer.

Five CBD's wallet campaign removed the fraud signal that showed up in non-wallet claims.

How wallet campaigns move

Wallet is not a separate app project. It is a campaign layer that starts in Talkable, gets added by the customer in one tap, and keeps referral and loyalty moments visible after the inbox closes.

Design the campaign pass

Configure the branded pass in Talkable with referral fields, loyalty display, offer copy, and campaign CTAs.

Distribute from live flows

Add-to-Wallet prompts appear on referral pages, reward emails, claim pages, loyalty moments, and post-purchase flows.

Trigger the next action

Send share reminders, reward updates, promo pushes, and location moments without waiting for an email open.

Measure wallet revenue

Track installs, active passes, referral clicks, push conversions, promo sales, geofence activity, and revenue attribution.

Built-In Triggers

8 moments that keep campaigns reachable

Each trigger has a job: welcome new pass holders, prompt shares, remind customers about rewards, launch promos, and connect online campaigns to store visits.

Automated Fires without manual action

Welcome

Fires on install. Deliver a coupon or bonus immediately.

ActiveOn install

Share Reminder

Delay-based nudge. Wallet advocates share 53% more on average.

Active48hr delay

Reward Reminder

Unused coupon alert. Converts dormant rewards into repeat purchases.

Active7 day expiry

Geofencing

Up to 10 store locations. Fires when a customer walks nearby.

Active10 zones

Event-Driven Triggered by user or admin action

Referral Update

New referral notification. Keeps the sharing loop active.

EventOn referral

Reward Update

Instant notification when a reward is issued. Drives immediate redemption.

EventOn reward

Custom Push

Manual send. Full control over message, timing, and audience.

ManualOn demand

Promo Push

Tied to Wallet Promo campaigns. Fires at promo start with full pass content takeover.

CampaignOn promo

What wallet campaigns can do

Limited-time promo campaigns

Launch a Wallet Promo, push to targeted pass holders, and update the pass banner across every device. When the window closes, the pass reverts automatically.

Reactivation campaigns

When email engagement drops, the pass is still on the phone. Push a promo, reward reminder, or share prompt directly to customers who already opted in.

Loyalty progress campaigns

Show points, tier status, reward progress, and next-best action inside the pass. No app, login, or account-page hunt required.

Friend-to-advocate campaigns

Turn referred friends into new advocates by making the next referral action visible in the pass after they claim or buy.

Wallet Promo campaigns

Run time-limited campaigns inside wallet passes with CSV or full-audience targeting, automatic start/end timing, and full attribution on clicks and sales.

Wallet turns campaign activity into measurable outcomes.

The useful signal is not a loose channel average. It is what happened after a pass was saved, pushed, clicked, shared, or used.

Peet’s Coffee

Promo push and referral follow-through

31.3%

push-to-sale conversion

71.4%

referral link conversion

Dose

Saved offer plus referral action

18.4%

push-to-sale conversion

73.9%

referral link conversion

American Eagle Outfitters

Wallet customers versus non-wallet customers

4.34 vs 2.17

average purchases

71% vs 46%

repeat purchase rate

Five CBD

Promo conversion and cleaner campaign identity

18.8%

push-to-sale conversion

0% vs 8.1%

fraud rate

Real results from clients with active Wallet programs. Not projections or generic benchmarks.

Promo takeovers inside the pass

Time-limited promos inside wallet passes. Target by CSV or all holders. Set dates, promo banner, CTA link. Launch whenever you want.

At the scheduled time, every targeted customer gets a push notification and their pass content updates instantly. When the promo ends, passes silently revert. No manual cleanup.

Every click and sale within 24 hours is attributed to the promo. This is a full pass-level content takeover, not a generic push blast.

Wallet pass back with trackable links and CTAs

Integrated with the tools you already use

View all 24+ integrations

Recognized on G2 - Summer 2026

Ready to launch wallet referral campaigns?

Use branded wallet passes to keep referral, loyalty, promo, and store campaigns reachable after the first email closes.

Book a Demo Explore Referral Platform

Fully managed campaign setup

Wallet referral creative included

Testing plan built in

Results-focused from day one

Frequently asked questions

What are Talkable Wallet passes?

Branded passes in Apple Wallet or Google Wallet. They can display referral links, loyalty balances, promo offers, rewards, and campaign CTAs. Passes update in real time and can trigger push notifications without requiring a new app.

Do customers need to download an app?

No. Apple Wallet and Google Wallet come pre-installed on every iPhone and Android. One tap to add. The pass sits next to boarding passes and credit cards.

How do push notifications work with wallet passes?

Talkable supports welcome, share reminder, reward reminder, geofencing, referral update, reward update, custom push, and promo push moments. Each can be tied to a campaign goal and measured through Talkable reporting.

Can wallet passes work for in-store referrals?

Yes. Customers share via NFC tap, QR code scan, or by showing the pass to a cashier. Geofencing triggers push notifications when they walk near a store. Everything is tracked.

How do location-based triggers work?

Define geo-fence zones around up to 10 store locations. When a wallet holder enters the zone, they get a push notification with a relevant offer. Drives foot traffic and in-store conversion with full attribution.

Can we customize the pass design?

Fully white-labeled. Your brand colors, logo, and imagery. Configurable fields on the front and back. Clickable URLs on the pass back with full click tracking.

What metrics can we track?

Pass installs, active passes, push conversions, QR scans, NFC shares, geofence triggers, referral conversions, promo performance, and revenue attribution.

Fashion &Apparel

Wallet campaigns that stay on the phone

Wallet passes keep referral and promo moments alive after email closes.

How wallet campaigns move

Design the campaign pass

Distribute from live flows

Trigger the next action

Measure wallet revenue

8 moments that keep campaigns reachable

What wallet campaigns can do

Limited-time promo campaigns

Reactivation campaigns

Loyalty progress campaigns

Friend-to-advocate campaigns

Wallet Promo campaigns

Wallet turns campaign activity into measurable outcomes.

Promo takeovers inside the pass

Ready to launch wallet referral campaigns?

Frequently asked questions

What are Talkable Wallet passes?

Do customers need to download an app?

How do push notifications work with wallet passes?

Can wallet passes work for in-store referrals?

How do location-based triggers work?

Can we customize the pass design?

What metrics can we track?

Fashion &
Apparel