Case Studies /Infant Formula

7 days from scratch
to launch. 2 days
before Black Friday.

Most software onboarding takes months. ByHeart needed a fully custom, brand-safe referral program in 7 days — with Black Friday as the hard deadline. Talkable made it happen.

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Program Results

7 Days

Launch Timeline

Scratch to live

2 Days

Before Black Friday

Peak traffic, zero wasted runway

Custom

Full Brand Match

Not a template — their brand

Exclusive

Best Offer on Site

Only via referral

Infant formula is the highest-trust category in DTC. The experience had to match.

ByHeart isn't just a consumer brand — they're the first company in over 15 years to build and FDA-register their own infant formula manufacturing facility in the US. Parents don't take product recommendations lightly in this category.

That made the stakes unusually high: a referral program that felt cheap or generic would actually damage trust, not build it. Every element — the copy, the design, the offer structure — had to feel like ByHeart, not like a template.

With Black Friday one week out, Talkable's team stayed in constant communication, supported every customization request, and delivered a program that met the brand's standard for quality and trust.

"We came to Talkable with a request to start a referral program – from scratch – within 7 days and they made it happen. If you know how long software onboarding can take, you know this was a modern miracle! They stayed in constant communication with us, supported our many requests, and helped us launch a program with meaningful results just before the holidays. We couldn't have done it without the Talkable team!"

Val Geisler

Director of Lifecycle, CRM & Retention, ByHeart

Speed is a competitive advantage.
Especially in Q4.

Every brand running paid ads during Black Friday is bidding against each other. Referral revenue is different — it comes from existing customers who already trust you, at zero additional ad spend. The brands who launch before peak season capture referral conversions that would otherwise go to paid media.

Implementation speed

Talkable's managed service model means your team doesn't carry the build burden. The platform + team do the work.

Brand customization

Full design and copy control — every referral touchpoint matches your brand, not a generic template.

Segmented offers

Rewards calibrated by purchase history and customer behavior — so the most valuable customers get the most compelling offer.

Fashion &
Apparel

7 days from scratch
to launch. 2 days
before Black Friday.

Infant formula is the highest-trust category in DTC. The experience had to match.

Speed is a competitive advantage.
Especially in Q4.

See what referrals can do for your brand.

Fashion &Apparel

7 days from scratchto launch. 2 daysbefore Black Friday.

Infant formula is the highest-trust category in DTC. The experience had to match.

Speed is a competitive advantage.Especially in Q4.

See what referrals can do for your brand.

Fashion &
Apparel

7 days from scratch
to launch. 2 days
before Black Friday.

Speed is a competitive advantage.
Especially in Q4.