10 days a year.
31% more
revenue.

Longtime customers don't need convincing.
They need a reason to act now.

CB2's standard referral program — $20 for the advocate, 15% off for the friend — runs year-round and performs consistently. But familiarity breeds inertia. Customers who've seen the offer dozens of times stop noticing it.

The solution: once a year, flip the script. For 10 days in January, the advocate reward jumps from $20 to $50. It goes up on the website header. It gets its own email blast to the entire customer list. Suddenly, everyone's paying attention again.