278% more
referral revenue.
One Shopify
extension.

SwimOutlet had loyal customers who loved the brand. But low program visibility meant referrals were underperforming. Talkable fixed the touchpoint coverage and launched structured A/B tests. The Shopify extension campaign alone drove a 278% revenue jump.

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Program Results

278%

Revenue Increase

After Shopify extension launch

241%

Higher Share Rate

Inline CTA vs. button CTA

Years as a Talkable Partner

Since 2017

Largest US online swim retailer

Loyal customers.
Invisible program.

SwimOutlet's community loved the brand — professional swimmers, triathletes, families buying gear for kids' swim teams. But the referral program had a visibility problem. Customers weren't consistently seeing the offer across their journey, leading to low advocacy and weak share rates.

At the same time, paid acquisition was getting more expensive and less predictable. They needed a stable, ROI-positive channel driven by real customer recommendations. The customers were already there. The infrastructure wasn't.

"[Talkable has] been great at bringing new optimization ideas to the table without us having to ask. I appreciate how easy they've made it for our team to test creative, adjust modules, and roll out updates with very little lift on our side."

Adam Hayim

VP Marketing & Growth, SwimOutlet

Shopify Extension Campaign

Launched a native Shopify integration that surfaced the referral offer directly in the checkout flow — right where purchase intent is highest.

278% revenue increase

Inline CTA vs. Button CTA

Embedding the referral CTA inline (rather than as a standalone button) drove more natural engagement and removed friction from the sharing step.

241% higher share rate

Expanded Touchpoint Coverage

Optimized post-purchase placements, added dashboard widgets and on-site referral pages, plus seasonal boosts around peak swim seasons.

Built-In Fraud Protection

Safeguarded margins as referral volume scaled — preventing self-referrals and coupon abuse without adding friction for real advocates.

Share the love, get rewarded.

Advocate Side

Up to $40 off

off next purchase when a referred friend buys within an hour

Time constraint creates urgency for both parties. Advocates actively follow up because their reward depends on friend purchase timing.

Friend Side

25% off

their order via personal referral link

Paired with reminder emails — "Hey! It's a friendly reminder to get your up to 25% OFF discount" — that convert fence-sitters before the offer expires.