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Talkable × HubSpot

See referral revenue in
your HubSpot pipeline

Referral data flows into HubSpot contacts, deals, and workflows. Score leads, trigger nurture sequences, and track pipeline impact.

Your sales team uses HubSpot. Your referral program lives in Talkable. This integration bridges the gap with automatic data sync.

No engineering required Live in under 24 hours Dedicated support
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What changes when you
add Talkable

Without Talkable
  • Referral data missing from HubSpot CRM
  • No referral-based lead scoring
  • Manual contact creation for referred leads
  • Referral revenue invisible in pipeline
  • Sales team blind to referral context
  • Referral-sourced contacts tagged automatically in HubSpot
  • Lead scores boosted for referred contacts
  • Auto-sync advocates and friends to CRM
  • Full referral revenue attribution in pipeline
  • Sales team sees referral context on every deal

Live in three steps

1

Install

Go to Talkable App Store, find HubSpot, click Install, and enter your HubSpot API credentials.

2

Configure

Add custom attributes using person, ip, and campaign interpolation variables. Explore nested properties in the sidebar.

3

Launch

Click "Send sample payload" to verify the test contact appears in HubSpot, then enable the integration.

What you can do with
HubSpot + Talkable

Advocate Nurture Sequences

Enroll top referrers in dedicated HubSpot workflows with escalating incentives.

Sales Pipeline Attribution

See which deals originated from referrals. Give sales the context to close faster.

Performance Dashboards

Build custom HubSpot dashboards showing referral KPIs alongside other marketing metrics.

Post-Demo Referral Invites

Great demo? Trigger a referral invitation workflow while enthusiasm is high.

Re-engagement Offers

Win back dormant contacts with fresh referral incentives through automated sequences.

Frequently asked questions

What triggers the sync to HubSpot?
Data syncs when an advocate signs up and opts in for marketing emails, or when a friend passes email gating and opts in.
What custom data can I send to HubSpot?
Person data (name, email, custom fields), IP address information, and campaign details. Use the sidebar to see all nested properties.
How do I verify the integration is working?
Use the "Send sample payload" button. Check that the test contact appears in HubSpot with the correct properties before enabling.

Works great with these too

See what HubSpot + Talkable
can do for your brand.

30 minutes. Real numbers. No fluff. We'll show you projected referral revenue for your specific business and industry.

No long-term lock-in required to start
Flat fee, no percentage of revenue
Implementation handled by our team
Results-focused from day one