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Talkable × Emarsys

AI-powered referral
marketing with Emarsys

Emarsys AI identifies your best advocates. Talkable converts them. Together, referral programs run themselves.

Stop guessing who your best advocates are. Emarsys AI analyzes behavior to predict who is most likely to refer successfully.

No engineering required Live in under 24 hours Dedicated support
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Fashion · Beauty · DTC · Health & Wellness · Food & Beverage

What changes when you
add Talkable

Without Talkable
  • Manual guesswork identifying potential advocates
  • Generic referral offers to all customers
  • No lifecycle-stage awareness for referral timing
  • Referral data disconnected from Emarsys
  • Single-channel referral program
  • AI predicts your best advocate candidates
  • Personalized referral offers per customer segment
  • Lifecycle-optimized referral timing
  • Referral data enriches Emarsys profiles
  • Omnichannel referral orchestration

Live in three steps

1

Install

Navigate to Talkable App Store, find Emarsys, click Install, and enter your API credentials.

2

Configure

Use the Available Variables sidebar to add person, ip, and campaign data to sync payloads.

3

Launch

Send a sample payload to verify contacts in Emarsys, then enable for production.

What you can do with
Emarsys + Talkable

Lifecycle Activation

Trigger referral campaigns at the optimal lifecycle stage. Post-2nd-purchase is the sweet spot.

Revenue Attribution

Track referral-driven revenue alongside other channels in Emarsys.

Win-Back Campaign

"Come back and bring a friend - you both save 25%."

Post-Purchase Automation

Auto-enroll customers in referral programs after first purchase.

Cross-Channel Coordination

Coordinate referral messaging across email, web, mobile, and social.

Frequently asked questions

What data does Talkable sync to Emarsys?
Email opt-ins from advocates and friends, along with custom attributes using person, ip, and campaign variables.
Is this a managed integration?
Yes. Contact your Talkable CSM to get the Emarsys integration configured for your campaigns.
Can I use Emarsys automation with Talkable contacts?
Yes. Once referral contacts sync, include them in automation programs and lifecycle campaigns.

Works great with these too

See what Emarsys + Talkable
can do for your brand.

30 minutes. Real numbers. No fluff. We'll show you projected referral revenue for your specific business and industry.

No long-term lock-in required to start
Flat fee, no percentage of revenue
Implementation handled by our team
Results-focused from day one