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Talkable × Mailchimp

Add referral links to
every Mailchimp email

Sync subscribers. Inject referral links. Trigger automated invite emails. Track everything in one place.

You're already emailing your customers through Mailchimp. Now every email can include a personalized referral link.

No engineering required Live in under 24 hours Dedicated support
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Fashion · Beauty · DTC · Health & Wellness · Food & Beverage

What changes when you
add Talkable

Without Talkable
  • Newsletters with no referral opportunity
  • Manual subscriber list imports
  • No referral tracking in Mailchimp
  • Generic emails with no advocacy angle
  • Missed revenue from unactivated word-of-mouth
  • Every newsletter includes personalized referral links
  • Automatic subscriber sync from referral events
  • Full referral tracking alongside email metrics
  • Targeted emails driving 22% of referral shares
  • New revenue channel powered by your email list

Live in three steps

1

Install

Navigate to Talkable App Store, find Mailchimp, click Install, and enter your API key and audience ID.

2

Configure

Map custom attributes using interpolation variables from the Available Variables sidebar.

3

Launch

Press "Send sample payload" to verify the subscriber appears in Mailchimp, then enable.

What you can do with
Mailchimp + Talkable

Post-Purchase Email

"Love your new [product]? Share the love and earn $15."

Welcome Series Invite

Add a referral offer to your welcome series. Start recruiting advocates immediately.

Reactivation Campaign

"We miss you! Refer a friend and you both get 20% off."

Seasonal Push

Holiday referral campaigns timed to peak shopping.

VIP Customer Series

Exclusive referral rewards and early access for top customers.

Frequently asked questions

When does Talkable sync contacts to Mailchimp?
When an advocate signs up and opts in, or when a friend passes email gating and opts in.
What data is included in the sync?
Email address by default. Add custom merge fields using person, ip, and campaign variables.
How do I find my Mailchimp API key?
Account → Extras → API Keys. The Talkable App Store also provides tips next to the credential fields.

Works great with these too

See what Mailchimp + Talkable
can do for your brand.

30 minutes. Real numbers. No fluff. We'll show you projected referral revenue for your specific business and industry.

No long-term lock-in required to start
Flat fee, no percentage of revenue
Implementation handled by our team
Results-focused from day one