01 / The Elevator Pitch
30 Seconds on Talkable
Talkable is a referral marketing platform that helps ecommerce brands turn their customers into their best acquisition channel. More than 1,000 brands run on Talkable, driving over $3B in referral revenue and averaging 11x ROI. This is not an add-on or a widget. It is a fully managed referral engine with A/B testing, fraud prevention, and a dedicated optimization team that runs your campaigns for you.
$3B+
Referral revenue driven
1,000+
Brands on platform
02 / Why Referrals Matter Now
The Paid Acquisition Problem
Brands are spending more to acquire worse customers. Referral programs flip that equation.
- CAC is up 50-70% in three years across paid channels. Facebook, Google, and TikTok costs keep climbing with no sign of reversal.
- Privacy changes are crushing retargeting. iOS App Tracking Transparency and cookie deprecation have made audience targeting less precise and more expensive.
- Referral customers have 3-5x higher LTV than customers acquired through paid channels. They convert faster, retain longer, and spend more.
- Word of mouth is the #1 purchase driver, but most brands have zero infrastructure to capture, measure, or scale it.
03 / What Makes Talkable Different
Not Just a Platform
There are other referral tools out there. Here is why Talkable wins head-to-head.
OPT
Full-Service Optimization
Talkable's team actively runs A/B tests and optimizes campaigns. You get a managed service, not just software that sits there waiting for someone to configure it.
$110M
$110M+ in Fraud Prevented
Built-in fraud detection catches self-referrals, coupon abuse, and fake accounts. Competitors either lack this entirely or bolt it on as an afterthought.
SZN
Seasonal Campaign Capability
Spin up dedicated referral campaigns for BFCM, Presidents Day, back-to-school, or any key moment. Run them alongside your always-on program with separate offers and creative. See how Leesa Sleep used this.
W
Apple and Google Wallet Passes
Turn referral programs into an always-on mobile presence. Customers save their referral link directly to their phone's wallet. Learn more about wallet passes.
INT
Deep Integrations
Native integrations with Klaviyo, Shopify, Attentive, and more. Talkable fits into the stack your clients already have, not the other way around.
04 / Live Examples and Case Studies
Real Results from Real Brands
Share these with prospects. Each links to a full case study with the numbers behind it.
Sales Tools and Resources
05 / How to Pitch It to Clients
Your Conversation Playbook
Use these questions and framing when introducing referral programs to your clients.
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"Are you running a referral program right now?"
Most brands aren't, or they have something manual and underperforming. This opens the door.
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"What's your current CAC on paid channels?"
Anchor against referral CAC, which is typically a fraction of paid. The contrast sells itself.
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"Do you know what percentage of your revenue comes from word of mouth?"
They won't have the answer. That's the point. Talkable makes it measurable.
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Lead with the case study closest to their vertical.
A mattress brand wants to see Leesa or Puffy. A fashion brand wants ALO Yoga. Make it specific.
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Position as incremental revenue, not a replacement.
Referrals sit on top of everything else. You are not asking them to stop running paid. You are adding a new channel.
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Talkable handles the optimization. Your agency gets credit for the results.
The managed service angle is key. Less work for the agency, measurable upside for the client, and you brought it to them.
06 / Ideal Client Profile
Who This Works For
Focus your outreach on clients who match this profile. The closer the fit, the faster they close.
Good Fit
- DTC and ecommerce brands
- $10M+ annual revenue (sweet spot: $25M to $500M)
- Fashion, beauty, health and wellness, home goods
- Food and beverage, subscription, jewelry, fitness
- Already running Klaviyo, Attentive, or similar tools
- Marketing team that measures channel-level performance
Not a Fit
- B2B companies
- Marketplace-only sellers (no owned storefront)
- Pre-revenue startups
- Brands with no existing customer base to activate
07 / New Feature: Wallet Passes
Apple and Google Wallet Integration
Referral Programs in Every Customer's Pocket
- Customers save their personal referral link as an Apple or Google Wallet pass
- Always-on mobile presence without requiring an app download
- Post-install webhook triggers automations in Klaviyo and other ESPs
- Turns passive customers into active referrers with zero friction
08 / Partner Economics
How the Partnership Works
Simple, transparent, and designed so both sides win.
Revenue share on every client you refer to Talkable
Dedicated partner support with a named contact on the Talkable team
Co-marketing opportunities including joint case studies, webinars, and content
Full partner program details
09 / Next Steps
Ready to Get Started?
Book a call to discuss the partnership, or browse our resources to learn more.
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